Senior Brand Manager - Home Care at Dyson

Gurgaon, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

05 Jun, 26

Salary

0.0

Posted On

07 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Category Strategy, Execution Excellence, Consumer Insights, E-commerce Landscape, Retail Understanding, Portfolio Planning, Pricing Strategy, Consumer Activations, Campaigns, P&L Management, Budget Management, Communication Strategy, Media Planning, Project Management, Product Launches, Data Analysis

Industry

electrical;Appliances;and Electronics Manufacturing

Description

About Us: Dyson is a global technology company with a unique philosophy, led by Sir James Dyson. We transform every category we enter with radical and iconic re-inventions that work, perform and look very different. As a technology and engineering pioneer, we currently operate in the categories of Floor Care, Environmental Control, Personal Care, Lighting and Professional (‘Airblade’ hand dryers). About The Role: Dyson is looking for a candidate who will be a part of the India marketing team and be a long term asset to the India organization. This candidate will deliver and execute an integrated marketing and operations plan that builds the Floor Care, Environmental Care, Lighting, Airblade categories and reputation of Dyson in market. The role will report into the Head of Marketing for India. This will be an individual contributor role with an exciting opportunity to lead exponential growth plans year-on-year. The role provides the unique opportunity of category building in a complex market fueled by significant behavioral & market changes in recent times. Position Summary - Key Responsibilities Devise category strategy & deliver on plans with execution excellence Understand the category & business via in-depth consumer & category insights, digital & e-commerce landscape & retail understanding. Develop category strategy including portfolio/range plan, pricing strategy, consumer offerings, consumer activations, and campaigns based on in depth understanding of the various categories and Dyson’s global NPD portfolio and campaigns. Develop and execute the plans in-line with marketing strategy to hit share growth, funnel metrics and P&L targets (top-line and bottom-line). Manage the category budget and annual planning process (complete ownership). Develop communication strategy and lead to execute media plan (primarily digital media) Develop communication strategy, brief to creative/messaging, and support creative production & adaptations including global approval on claims. Convert communication strategy into media plan in collaboration with the media team. Work closely and collaborate with internal PR and other cross-functional teams to deliver against plans. Review effectiveness and efficiency of media spending and propose on-going optimizations. Work closely with Marketing Manager to deliver the Product Initiatives (Launches, Promotions, other) Develop project calendar and manage resources; Engage everyone on aboard, both internal/external to drive successful launch. End-to-end project management & ownership of all NPD launches. Other Key Responsibilities Development of long-term vision and short, medium & long-term strategy for the category Help with creation of product/proposition/ranging road-map in partnership with Global Commercial teams. Collaborate with various cross-functional teams internally and externally (partners) including working seamlessly global & regional teams. About You: Past FMCG/FMCD experience, experience in ‘category creation’ and scale-up will be preferred MBA from a premier B-school is preferred; 6-8 years’ experience in a marketing led company (FMCG/Consumer Technology); Driven by a strong desire to win and ‘making things happen’ Entrepreneurial, be unafraid to try new things, able to deal with ambiguity, and willing to take risks MUST be passionate about Technology AND Marketing; Extremely strong with execution and ability to own + drive (with cross-functional stakeholders) - Detail oriented, plan and materials produced must be meticulously executed; Strong ability in project management, prioritize while multitasking a number of high-priority assignments, excellent at cross functional schedule management and strong follow-through; Problem solving, must be able to critically and actively analyze situations, spot issues, and present viable solutions. Intelligent, independent thinker, strong aptitude in analytical thinking, rational, and prompt; strong with data analysis, MS Excel & MS PowerPoint Engineering spirit, direct and to-the-point, tenacious, constantly evolves and learns by repetition and trial and error to arrive at better and better solutions; Engineering background would be a definite plus; Team player, flexible, patient, and able to work cross-functionally, managing and motivating stakeholders. Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.

Responsibilities

The role involves devising category strategy and executing integrated marketing and operations plans to build Dyson's categories and reputation in the Indian market. Key duties include developing category strategy covering portfolio, pricing, and consumer offerings, and managing the category budget and annual planning process.