SUMMARY

Salary:
Competitive
Team:
Marketing
Location:
Canada - Toronto Office

ABOUT US:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.
We’re committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

MAIN ACCOUNTABILITIES AND SUPPORTING ACTIVITIES

Set the marketing strategy for the cord-free category

• Develop, communicate and gain buy-in for the marketing strategy from stakeholders across the business
• Deliver eighteen month commercial plan (in the scope of the 5 year vision)
• Ensure progress against the plan is well communicated through delivery of a joint sales and marketing plan
• Set and manage the budget to deliver strategy

• Set the media plan, monitor budget and review ROI of media spend

  Implement the marketing strategy

• Work with in-house digital team and media agency to maximize media presence, awareness and generate 5 star reviews, word-of-mouth and recommendations

• Work with Group and the new category sales and marketing teams to implement relevant trade and consumer marketing materials
• Manage new category events across the market
• Create exciting internal and external launch, in collaboration with Dyson’s communications team
• Prove the effectiveness of communications activity; track, measure and amend where necessary

Develop and own clear and compelling marketing plans which will drive incremental sales growth, share gains and positive brand attributes

• Develop innovative and non-traditional ways to go to market to support brand objectives
• Work with strategy and finance partners to develop long-term vision and growth for category
• Work with internal marketing partners to develop effective brand communications including Traditional and Digital media channels; work with Category Director to manage media plan for category
• Collaborate with internal & external partners to execute go-to-market plans including new product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc.
• Work effectively with the Global team to ensure that there is alignment wherever possible and sensible
• Provide annual market share targets and report on progress monthly
• Forecast volume for new product introductions
• Complete management of category P&L; deliver against goals and objectives

Manage all aspects of bringing new products and technology to market to ensure successful launches

• Work with sales partners to develop and activate range plans, marketing plans and trade activation and drive retailer compliance in stores.
• Drive organizational training to ensure internal understanding and advocacy of the technology
• Partner with Retail team to develop and deliver sales presentations and materials to ensure retail success
• Partner with Retail team to track and analyze in-market implementation
• Evaluate ROI of marketing campaigns and adjust plans as necessary

Own and drive the category against budget

• Partner with Finance to lead the annual marketing planning and budgeting process for assigned category
• Manage the category budget including brand building and retail marketing investments and plans throughout the year
• Provide monthly insight into the business forecasting cycle including appropriate volume forecasting and business trends

Lead and develop a high performing team

• Inspire, lead and motivate team through regular feedback, 1:1s, Personal Development Plans, objectives and career conversations
• Manage processes to ensure that the team is as effective as possible to meet business goals
• Identify gaps in knowledge and skills in the team and build appropriate development solutions

Fulfill other duties as required

• Pick up new activities that fall broadly in the purpose of the role
• Fix things that you can see need fixing
• Identify problems and find solutions

ABOUT THE ROLE:

This is a fixed term role for approximately 12 months from hire.
The Senior Brand Manager, Home leads a team that launches Dyson’s newest and exciting cord-free technology and grows existing technology. They research the market – the competition, the size of the opportunity and the obstacles. Together with our sales team, they develop the go-to-market strategy, setting joint business plans with retailers. They hone and localize our creative campaign. And they develop our local direct and digital business.

Fulfill other duties as required

• Pick up new activities that fall broadly in the purpose of the role
• Fix things that you can see need fixing
• Identify problems and find solution