• You develop and implement the OOH marketing and brand strategy for the BDNE cluster and translate the regional frame into strong local plans. 
• You own an effective and high-performing product portfolio, covering product quality and superiority, innovation and renovation, local packaging adaptation, media, and activation. 
• You analyze market, trend, and competitive developments, act as the voice of the local end user, and derive concrete recommendations for action. 
• You develop customer-specific concepts and products together with our Key Account Managers and the Sales Directors OOH BNE and DACH, and build strategies to open up new customer channels. 
• You plan and monitor the launch of new products. 
• You define the key activation KPIs, monitor product performance, and manage the ROI of the actions implemented. 
• You coordinate service providers and partners such as external market research agencies. 
• You design and adapt the OOH website, and you plan and implement national trade fairs and exhibitions. 
• You take part in cross-country strategy and innovation workshops and support their preparation, and you act as the single point of contact for the DACH sales team. 
• You lead and develop a team of two: one activation manager and one intern activation officer. 

What you bring 

• At least 3-4 years of professional experience in brand or product management, preferably experience in the OOH or foodservice sector. 
• A successfully completed degree in Business Administration, Marketing, Economics, or a comparable qualification. 
• Excellent command of all elements of the marketing mix, from portfolio and innovation management to activation and digital channels. 
• Strong analytical and creative thinking, paired with financial acumen and the ability to turn market and end-user insights into actionable plans. 
• Experience and strength in cross-departmental project management, ideally in an international context. 
• First leadership experience and the motivation to develop a small team. 
• An independent and proactive way of working, resilience, team spirit, strong communication skills, and organisational talent. 
• Confident handling of all current IT applications. 
• Fluent German and English language skills, both written and spoken; Dutch or French is an advantage. 
• Willingness to travel regularly to our two locations, Reutlingen and Eindhoven. 

What we offer 

• A diverse and responsible senior position with one of Europe's leading food brands. 
• An international working environment across two locations, with an open and appreciative company culture. 
• The opportunity to shape our OOH business and to lead and develop your own team. 
• Room for initiative, innovative ideas, and personal growth. 
• Flexible working hours and the possibility to work predominantly remotely. 
• Attractive benefits such as bike leasing, a contribution to the "Deutschland-Ticket", and additional employee perks. 
• A company that genuinely lives sustainability, responsibility, and collaboration. 
•