Senior Brand Manager, NZ at HH Group LLC

Auckland, Auckland, New Zealand -

Full Time

Start Date

Immediate

Expiry Date

25 Jun, 26

Salary

0.0

Posted On

27 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Marketing Planning, Campaign Execution, Brand Awareness, Customer Engagement, Cross-functional Collaboration, Stakeholder Management, Traditional Marketing Communications, New Product Development (NPD), Innovation, Shopper Marketing, Digital Marketing, Nutrition Expertise, Natural Health Expertise, Budget Management, Retail Media Campaigns, Project Management

Industry

Retail

Description

A bit about us If you are looking for a fantastic team and a challenging, fast, and dynamic work environment, you are at the right place! On our journey to making a positive difference across the world, you will work with passionate people in an innovative and collaborative organisation as we inspire wellness through #PurposeLedCareers We are dedicated to our customers, community and environment and are looking for similar-minded talent to join us! As an equal opportunity employer, we care deeply about creating an inclusive workplace where our team members feel valued, respected, and empowered. Our total rewards package offering includes additional annual leave, bonuses, wellness programs, health benefits, flexible and remote working arrangements, and performance awards - not to mention various social and recreational activities, all of which are regional specific. With over 3,400 team members working across the globe, our vision is focused on premium nutrition and lifetime wellness, backed by science. We have 3 business segments - Baby, Adult and Pet Nutrition and Care - supporting whole - family health and happiness across 7 international brands. Our New Zealand business focusses on the Swisse portfolio of adult nutrition products. Swisse is one of the fastest growing vitamins brands in New Zealand, having more than doubled in size and winning numerous industry and customer awards over the past few years. We are market leaders across numerous sub-segments and while we are one of only a few ‘generalist’ (multi-segment) brands, we have well-defined focus areas to develop through 2026 and to own in 2027. We run a truly hybrid office in Ponsonby, Auckland, with onsite parking provided for all team members, and travel to our Melbourne head office several times a year to engage with the broader business and ANZ teams. What this means for you The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily. Your role within the team Reporting to the General Manager New Zealand, you will lead the end-to-end development and execution of strategic marketing plans and campaigns that drive growth, build brand awareness, and engage customers. You will collaborate with cross-functional teams, stakeholders across Swisse ANZ, and industry partners to deliver impactful campaigns across multiple channels. This hybrid role blends traditional marketing communications, NPD and innovation, shopper marketing, and digital marketing, all tailored to the New Zealand market. Using your expertise in nutrition and natural health, you will implement marketing strategies that grow long-term brand health, awareness, sales, profit, and market share. Key responsibilities include: * Develop and execute end-to-end the Swisse NZ marketing and activity strategy, working with partner agencies to achieve full-funnel KPI’s for key campaigns. * Manage our social/digital media agency to ensure digital comms support campaigns and new product launches. * Effectively manage an A&M budget to ensure campaign and activation costs fit within the broader marketing plan. * Work with the sales team to develop and execute retail media campaigns aligned to the overarching Swisse marketing plan. * Manage our suite of sponsorship and charity partners, participating in events and activations as required. * Define and execute project strategies for new product development, ensuring timelines align with customer and business needs. * Lead cross functional project teams, driving accountability and tracking progress weekly and monthly against key milestones. * Report and present project status updates to the broader business, senior leaders and executives. * Identify, assess and manage risks, dependencies and potential liabilities across multiple projects. * Act as the central point of coordination across teams to ensure alignment and seamless collaboration. * Present projects through Stage Gate forums to secure business approval and progression, then manage those products through to launch in market. Desired Skills & Experience We look for people who have what it takes to make an impact; who can challenge us to go further while pushing themselves to deliver exciting & ambitious results. We provide you the space to excel and own your own journey. To make sure we’re setting new starters up for success, we ask that you meet a few criteria relevant to the role to be considered for this opportunity: * Proven accountability for a portfolio of products or brands, managing commercial performance including P&L, COGS, margins, and marketing budgets. * Delivered successful, disruptive brand campaigns across traditional, digital, and retail media channels that drive awareness and sales. * Launched new products and innovations to retailers and consumers, achieving measurable impact. * Strong cross-functional collaboration and influence, driving alignment and results without direct authority. * Conducted post-campaign reviews to extract actionable insights that inform future strategy. * Experience in health and wellness industries, such as diet, nutrition, sport, exercise, or mental health, ideally within a commercial environment. H&H Group believes in the benefits of a diverse & inclusive workplace & aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination & harassment, creating a safe and inclusive environment for all. We encourage applications from people of all ages, nationalities, religions, racial and gender identities, sexual orientations, abilities and cultures, & our hiring decisions will be based on business needs, position requirements, & the qualifications and experience of individuals. If you require support or assistance during the application process, please notify us at the time of application and we will be sure to enable reasonable adjustments where suitable. If you have what it takes, please apply via the online portal & we will be in touch soon. We move quickly & may fill the role prior to the application close date, so we suggest you get in touch today!

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Responsibilities

The role involves leading the end-to-end development and execution of strategic marketing plans and campaigns to drive growth, build brand awareness, and engage customers for the Swisse NZ portfolio. Key duties include managing digital media, A&M budgets, retail media campaigns, sponsorships, and leading new product development projects.