SKILLS AND EXPERIENCE REQUIRED:

• University degree in Economics, Business Administration or comparable education
• 6-10 years professional experience in Brand Marketing
• Minimum 3-5 years proven experience in an FMCG environment, ideally in Germany
• Proven track record of consumer centric marketing thinking
• Excellent analytical skills and very strong conceptual, planning and strategic skills
• Self-confident and comfortable dealing with stakeholders from all levels
• Curious, flexible, organised and able to handle multiple projects at the same time
• Results driven with initiative and ability to work autonomously
• People and business leadership experience
• English fluent in spoken and written, German desirable

• Define and implement brand and portfolio strategy, ensuring alignment with the brand building framework and consumer relevance across all touchpoints
• Develop insights-based strategies for the German market, aligned with business targets
• Build a portfolio architecture to meet consumer needs and market trends, and lead the development, validation, and execution of new business opportunities
• Track and evaluate brand performance, proposing actionable mitigation plans based on KPIs and business metrics
• Prepare detailed investment plans by quantifying costs per portfolio initiative and managing bottom-up budget allocation
• Represent consumer marketing in pricing decisions, ensuring deployment aligns with market strategy