Senior Brand Manager - Pediasure Downstream at Abbott Pediatrics

Ho Chi Minh City, , Vietnam -

Full Time

Start Date

Immediate

Expiry Date

27 Mar, 26

Salary

0.0

Posted On

27 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Consumer Engagement, Digital Marketing, Social Media, E-commerce, Salesforce.com, Market Analysis, Budget Planning, Cross-functional Collaboration, Marketing Objectives, Promotional Activities, Problem-solving, Interpersonal Skills, Communication Skills, Organizational Skills, Analytical Mindset

Industry

Hospitals and Health Care

Description

JOB DESCRIPTION: About the Role ANI Vietnam is seeking a dynamic and experienced Senior Brand Manager to lead consumer marketing initiatives for our nutrition brand. This role is pivotal in shaping brand strategy, driving consumer engagement, and delivering impactful marketing programs that support business growth and profitability. Key Responsibilities Develop and execute consumer and digital marketing strategies to enhance brand engagement and experience. Lead social and digital campaigns across platforms including social media, brand websites, and e-commerce pages, ensuring high-quality execution and timely delivery. Design and implement automated marketing campaigns based on consumer insights and journey mapping via Salesforce.com; collaborate with CRM teams to drive conversion and retention. Propose and manage marketing, advertising, and promotional strategies to meet short- and long-term business objectives. Analyze market trends, consumer behavior, and competitive landscape to inform strategic decisions. Oversee budget planning, reporting, and forecasting; ensure accuracy and achievement of KPIs for new product launches. Foster strong cross-functional relationships to ensure seamless execution of marketing programs. Develop and implement annual brand plans, including marketing objectives, strategies, and promotional activities. Support Business Excellence recertification and maintain compliance with corporate standards. Address consumer feedback and complaints with actionable solutions. Ensure all marketing activities adhere to legal, ethical, and corporate safety standards. Supervisory Responsibilities Manage and coach a Marketing Executive, ABM, providing guidance and feedback to support project success and professional development. Qualifications Experience: Minimum 6–7 years of relevant marketing experience in a multinational FMCG environment. At least 1–2 years in a similar senior brand management role. FMCG. Insight related to mom and baby preferred Education: Bachelor’s degree in Marketing, Business, or a related field; a background in Science is a plus. Key Competencies Professional Skills: Strategic thinking and business acumen Strong organizational and planning capabilities Analytical mindset with problem-solving skills Behavioral & Leadership Skills: Self-driven and collaborative team player Excellent interpersonal and communication skills Language & Technical Skills: Proficient in English (verbal and written) Skilled in MS Office applications The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: ANI International Nutrition LOCATION: Vietnam > Ho Chi Minh City : Me Linh Point Tower ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter

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Responsibilities

The Senior Brand Manager will develop and execute marketing strategies to enhance brand engagement and oversee digital campaigns. They will analyze market trends and manage marketing budgets to achieve business objectives.