Senior Brand Manager at Perfetti Van Melle

, , Vietnam -

Full Time

Start Date

Immediate

Expiry Date

15 Mar, 26

Salary

0.0

Posted On

15 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Strategic Thinking, Data-Driven Approach, Innovation Management, Digital Marketing, Communication Skills, Project Leadership, Consumer Insights, Market Analysis, Campaign Management, Collaboration, P&L Management, Storytelling, Creative Execution, Commercial Acumen, FMCG Experience, Multi-Category Exposure

Industry

Food and Beverage Services

Description

Key Responsibilities: Strategic Brand Leadership • Lead the end-to-end strategy across 3 categories (chewy candy, mints, gums), including positioning, portfolio architecture, innovation roadmap. • Develop and implement annual brand plans aligned with business priorities and consumer trends. • Track performance KPIs (volume, value, equity) and proactively drive corrective actions. Brand Equity Building • Build distinctive brand assets and ensure consistent, relevant brand messaging across all touchpoints. • Develop and execute ATL/BTL/digital campaigns with strong storytelling • Ensure creative execution aligns with global guidelines and local insights. Innovation & Product Development • Own the innovation funnel: from idea generation to launch, grounded in consumer insight and commercial opportunity. • Work with R&D, supply chain, and regional teams to deliver successful launches OTIF. • Drive renovation and SKU optimization to strengthen the core portfolio. Integrated Marketing & Campaigns • Develop and execute 360° marketing campaigns (ATL/BTL/digital) with compelling storytelling and consistent brand assets. • Ensure brand creative and communication are aligned with global brand guidelines and local consumer insights. • Track campaign ROI and continuously optimize for impact. Commercial & Cross-Functional Collaboration • Partner with Sales, Trade Marketing, and Shopper teams to deliver integrated plans in-store and online. • Drive execution excellence across channels, ensuring visibility and availability of Mentos core and innovations. Consumer, Market & Digital Insights • Leverage data from Nielsen, Kantar, brand health trackers, and digital tools to drive strategic decisions. • Identify growth opportunities through deep understanding of consumers, competitors, and trends.Job Requirements • 6–8 years of strong brand management experience in FMCG, ideally with multi-category or confectionery exposure. • Proven success in building brands, managing P&Ls, and leading integrated marketing campaigns. • Strong commercial acumen and strategic thinking with a data-driven approach. • Experience managing innovation from insight to execution. • Digitally savvy, with a track record in social-led campaigns (e.g., TikTok, YouTube). • Excellent communication, influencing, and project leadership skills. • Fluent in Vietnamese & English.

Responsibilities

The Senior Brand Manager will lead the strategy across multiple categories, develop annual brand plans, and track performance KPIs. They will also be responsible for building brand equity through campaigns and innovation management.