Senior Brand Manager at Sandisk

Milpitas, California, United States -

Full Time

Start Date

Immediate

Expiry Date

29 Jan, 26

Salary

0.0

Posted On

31 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Product Marketing, Consumer Marketing, Market Research, Analytical Skills, Problem-Solving, Communication, Storytelling, Consumer Behavior, Brand Development, Digital Marketing, E-Commerce, Cross-Functional Collaboration, Sales Enablement, Campaign Development, Product Positioning

Industry

Semiconductor Manufacturing

Description

Company Description Sandisk understands how people and businesses consume data and we relentlessly innovate to deliver solutions that enable today’s needs and tomorrow’s next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we’re living in and that we have the power to shape. Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. We do this through the balance of our powerhouse manufacturing capabilities and our industry-leading portfolio of products that are recognized globally for innovation, performance and quality. Sandisk has two facilities recognized by the World Economic Forum as part of the Global Lighthouse Network for advanced 4IR innovations. These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations. With our global reach, we ensure the global supply chain has access to the Flash memory it needs to keep our world moving forward. Job Description Sandisk is looking for a Senior Brand Manager, Global Consumer Solutions. As a Senior Brand Manager at Sandisk, you will lead strategy and execution for consumer segments, driving growth and differentiation in a competitive market. You will lead cross-functional initiatives that shape how our products are perceived and experienced by customers. This role requires a strategic mindset, strong executional skills, and a passion for consumer behavior and brand storytelling. This role is critical in driving awareness of our storage solutions – including SSDs, USBs and memory cards across global markets. This role bridges brand management with product marketing, ensuring that our consumer technology offerings are positioned effectively and resonate with target audiences - both tech-savvy and everyday users - across global markets. Essential Duties and Responsibilities: Portfolio and Product Develop and execute strategies for consumer segments that align with company goals and market dynamics. Define and infuse brand architecture, positioning, and identity into consumer segment portfolios. Champion the voice of the customer and ensure brand consistency across all touch points. Market Analysis & Insights Collaborate with the research team to conduct deep market research and competitive analysis to identify trends, opportunities, and consumer needs. Translate insights into actionable strategies that inform product development, messaging, and campaign planning. Product Positioning & Messaging Partner with Product Managers to define product value propositions and translate technical features into compelling consumer benefits. Develop messaging frameworks and creative briefs to support the development of integrated marketing campaigns. Ensure messaging consistency across digital, retail, packaging, and experiential channels. Marketing Campaign Development & Execution Collaborate with Creative Directors and Brand Marketing to develop integrated campaigns that drive awareness and conversion. Oversee campaign execution, ensuring timelines, budgets, and KPIs are met. Measure campaign effectiveness and report on ROI and brand health metrics. Develop the strategies for launching the product and driving its adoption. Working with the Global Campaign function, internal creative resources and external agency teams, own the creation of global marketing toolkits including messaging guides, campaigns and assets for new product introductions. Sales Enablement & Go-to-Market Create sales enablement tools including product one-pagers, training decks, and competitive battlecards. Support product launches with coordinated go-to-market plans and internal communications. Monitor performance and optimize strategies based on feedback and analytics. Cross-Functional Collaboration Lead cross-functional team alignment, including with Product, Creative, PR, Digital, and Sales to align on brand strategy and execution. Act as a strategic partner to regional marketing teams to localize brand efforts and ensure global consistency. Qualifications Required Bachelor’s degree in Marketing, Business, Communications, or related field. 10+ years of experience in brand management, product marketing, or consumer marketing. Proven success in leading cross-functional teams and launching consumer products. Personal Competencies Strategic thinker with strong analytical and problem-solving skills. Exceptional communication and storytelling abilities. Deep understanding of consumer behavior and brand development. Experience with market research tools and performance analytics. Ability to manage multiple projects in a fast-paced environment. Preferred Skills Experience working in a global organization. Familiarity with digital marketing, e-commerce, and retail environments. Passion for technology and innovation. Additional Information Sandisk is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Know Your Rights: Workplace Discrimination is Illegal” poster. Our pay transparency policy is available here. Sandisk thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution. Sandisk is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. Based on our experience, we anticipate that the application deadline will be 01/30/2026 (3 months from posting), although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline. If we are not able to hire someone from this role before the application deadline, we will update this posting with a new anticipated application deadline. #LI-KH1 Compensation & Benefits Details An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs. The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York. This range may be modified in the future. You will be eligible to participate in Sandisk's Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance. Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Sandisk's Standard Terms and Conditions for Restricted Stock Unit Awards. We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Sandisk's Savings 401(k) Plan. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Responsibilities

The Senior Brand Manager will lead strategy and execution for consumer segments, driving growth and differentiation in a competitive market. This role bridges brand management with product marketing, ensuring effective positioning of consumer technology offerings.