Senior Brand Manager Senior Brand Manager at Nestlé

Amman, Amman, Jordan -

Full Time

Start Date

Immediate

Expiry Date

25 Apr, 26

Salary

0.0

Posted On

25 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Consumer Engagement, Business Planning, Project Management, Communication Skills, Relationship Management, Brand Activation, Promotional Strategy, Data Analysis, Cross-Functional Coordination, Product Launch, P&L Management, Trend Identification, Media Planning, Packaging Guidelines, Resource Allocation

Industry

Food and Beverage Services

Description

POSITION SNAPSHOT Location: Jordan / Lebanon Role: Cluster Senior Brand Manager, Dairy POSITION SUMMARY Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. MAIN PURPOSE OF THE JOB Helps to shape and activate outstanding Consumer strategies for the Cluster, with best-in-class localized Consumer Engagement, translating brand visions into local context, leading on the activation of MENA strategy & building plans for the respective cluster for superior brand engagement initiatives (Content, specific I&R deployment, activations) with flawless execution, rooted in consumer and shopper centricity. A DAY IN THE LIFE … Consumer & Shopper Centricity: Gathers data and inputs to participate in the category Ideation & pipeline, helping to identify confirmed and emerging opportunities and trends and prioritization for the cluster. Business Planning: Portfolio strategy implementation in the cluster: following the role of each brand/segment by country, recommends the allocation of the needed resources & plans to achieve the set targets, and tracks the PFME at cat. /brand/cluster/OPC based on the pre-defined budgets, drive recommendations for the revisions Work on the promotional plans in line with the promotional strategy, and ensure cross-functional coordination with relevant stakeholders (CDT Cluster, A&P, HO when relevant…) Brand & Communication activation & deployment: Further localize, adapt and amplify the overall campaigns, creating local touchpoint plans, developing media planning with 1 integrated media brief Works on the end to end from briefing to post-launch, In partnership with the brand Gatekeeper Shopper communication support to CDT Cluster I&R Deployment: Drives the packaging in the respective cluster (dedicated SKUs) –following the packaging guidelines, and coordinates the process with D2D delivery team What will make you successful… Minimum 6 to 8 years’ experience in marketing, which may include some years in other function ideally in CDT/ Sales at Nestlé or equivalent FMCG. Understanding of key drivers of brand/product P&L and how to action them. Experience in leading product launch or complex renovation projects working with cross functional teams. Project management skills. Strong relationship management and communication skills. POSITION SNAPSHOT Location: Jordan / Lebanon Role: Cluster Senior Brand Manager, Dairy POSITION SUMMARY Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. MAIN PURPOSE OF THE JOB Helps to shape and activate outstanding Consumer strategies for the Cluster, with best-in-class localized Consumer Engagement, translating brand visions into local context, leading on the activation of MENA strategy & building plans for the respective cluster for superior brand engagement initiatives (Content, specific I&R deployment, activations) with flawless execution, rooted in consumer and shopper centricity. A DAY IN THE LIFE … Consumer & Shopper Centricity: Gathers data and inputs to participate in the category Ideation & pipeline, helping to identify confirmed and emerging opportunities and trends and prioritization for the cluster. Business Planning: Portfolio strategy implementation in the cluster: following the role of each brand/segment by country, recommends the allocation of the needed resources & plans to achieve the set targets, and tracks the PFME at cat. /brand/cluster/OPC based on the pre-defined budgets, drive recommendations for the revisions Work on the promotional plans in line with the promotional strategy, and ensure cross-functional coordination with relevant stakeholders (CDT Cluster, A&P, HO when relevant…) Brand & Communication activation & deployment: Further localize, adapt and amplify the overall campaigns, creating local touchpoint plans, developing media planning with 1 integrated media brief Works on the end to end from briefing to post-launch, In partnership with the brand Gatekeeper Shopper communication support to CDT Cluster I&R Deployment: Drives the packaging in the respective cluster (dedicated SKUs) –following the packaging guidelines, and coordinates the process with D2D delivery team What will make you successful… Minimum 6 to 8 years’ experience in marketing, which may include some years in other function ideally in CDT/ Sales at Nestlé or equivalent FMCG. Understanding of key drivers of brand/product P&L and how to action them. Experience in leading product launch or complex renovation projects working with cross functional teams. Project management skills. Strong relationship management and communication skills.

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Responsibilities

The Senior Brand Manager will shape and activate consumer strategies for the Dairy cluster, focusing on localized consumer engagement and brand activation. Responsibilities include business planning, promotional strategy, and managing product launches.