With a trusted portfolio of world-class Air Care, Surface, Laundry and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented.
With high-quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all.

THE EXPERIENCE WE’RE LOOKING FOR

• Min. 5 years’ experience in brand marketing
• Developed brand strategy, product and communication innovation
• Job Title Senior Brand Manager
• Reports to: Marketing Director
• Location: Slough, Berkshire
• Developed 360 campaigns: including both traditional TV as well digital such as programmatic, social, OLV, etc with understanding of best in class creative practices across digital channels
• Proven leadership skills and experience
• Excellent analytical skills
• Very strong verbal/written communication skills
• Bachelor’s degree, an MBA a plus but not required
• Fluency in English

EQUALITY

We recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law

ABOUT THE ROLE

As part of the Marketing team, you will support the team at the front line of strategic execution and at the centre of product delivery within a FTSE10 Company. And our dynamic, ownership-driven culture will bring the very best out of you, every day. As a SBM, you are focused on driving growth in your market by leading the execution of the brand marketing Plans for a category in line with country commercial strategy as set by the Area.

YOUR RESPONSIBILITIES

• Responsible for the achievement of financial and market share targets for a brand or category in the market.
• Responsible for marketing for two brands in the market with responsibility for activation excellence of central Powerbrand plans.
• Works across functions including Area, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets
• Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications
• Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.
• Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy.
• Supports the Sales team in creating customer presentations and meeting customer requirements.
• Responsible for Brand management of Local Brands in the Market portfolio and development Brand Plans, product initiatives and Communication Plans.
• Coaching and development of the Team.