Senior Brand Manager - TBC Capital at TBC Bank Group PLC

Tbilisi, , Georgia -

Full Time

Start Date

Immediate

Expiry Date

17 Dec, 25

Salary

0.0

Posted On

18 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Marketing Strategy, Customer Engagement, Market Research, Campaign Performance, Leadership, Project Management, Analytical Skills, Communication Skills, Digital Marketing, Traditional Media, Stakeholder Engagement, Budget Management, Competitive Analysis, Brand Identity, Team Mentoring

Industry

Banking

Description

Company Description TBC is looking for a Senior Brand Manager at TBC Capital , A Senior Brand Manager is responsible for developing and executing marketing strategy to strengthen TBC Capital’s Brokerage and Investment market presence and achieve growth objectives. They oversee marketing efforts and results, monitor market trends, and ensure the alignment of all branding activities with the company's goals. Job Description Strategic Planning and Execution Develop and implement brand strategies to enhance TBC Capital’s Brokerage and Investment customer engagement and brand equity. Analyze customer insights through customer experience to shape branding initiatives. Plan and execute marketing campaigns across various channels, including digital and traditional media. Collaboration and Leadership Work closely with cross-functional teams, including sales, product development, and digital teams to align branding strategies and execution. Lead and mentor an agile team to achieve high-impact outcomes. Market Research and Analysis Conduct competitive analysis and market research to identify opportunities for brand positioning and customer engagement Monitor campaign performance and analyze ROI to refine strategies. Brand Identity and Communication Ensure consistency in brand communication across all touchpoints and TBC brand. Budget Management Manage brand budgets, ensuring efficient allocation of resources for maximum impact. Stakeholder Engagement Present branding strategies and results to senior leadership and stakeholders. Build relationships and feedback platforms with key influencers and industry leaders to enhance brand visibility. Qualifications Education: Bachelor’s degree in marketing, business administration, or a related field (MBA preferred). Experience: At least 5+ years in brand management or marketing roles, preferably in a high-paced or competitive environment. Interest and motivation for tech products, investments and brokerage business is a must. Core Competencies: Strong leadership, project management, and analytical skills. Exceptional written and verbal communication abilities. This role is essential for driving brand growth, shaping consumer perceptions, and positioning the company as a leader in its industry Desired Attributes Multitasker with high resilience towards fast -paced environment Ability to lead cross-functional teams and manage agile teams. Strong understanding of both digital and offline marketing channels. Additional Information TBC processes the personal data of the candidate in order to determine the suitability of the candidate for the vacancy, in accordance with the requirements of the Law of Georgia on Personal Data Protection. Information about the candidate may also be processed to determine the suitability of the candidate for future vacancies. Information about the candidate is stored for a maximum of 3 years. In case you do not want further data processing, want to change or delete data, please follow the link and contact us through the communication channels located at the same link https://tbcbank.ge/en/privacy-policy TBC shares its information with companies included in the TBC Bank Group PLC. Subsidiary companies also ensure personal data processing in accordance with the law. If you do not wish to share your data with TBC Group companies, please contact us at the same link https://tbcbank.ge/en/privacy-policy TBC conducts the selection process of candidates in compliance with the requirements of the Law on the Elimination of All Forms of Discrimination and the principles of equal treatment of persons and eliminates discrimination against persons on any grounds. If you see signs of discriminatory treatment, contact us: 032 2 27 27 27 *1998; We will contact you only those who will pass the first stage of selection and will be granted candidate status.

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Responsibilities

The Senior Brand Manager is responsible for developing and executing marketing strategies to enhance TBC Capital’s market presence and achieve growth objectives. They oversee marketing efforts, monitor market trends, and ensure alignment of branding activities with company goals.