SENIOR BRAND MANAGER

We’re TransPennine Express and we’re going places. Whether that’s helping customers reach their destination, or ensuring our colleagues feel fulfilled and supported in their careers. We’re looking for people with drive and enthusiasm to join our amazing team and help push for more progress within the rail industry. We look forward to meeting new faces and eager minds, ready to join our mission of creating a better-connected network in the North and Scotland, for good.

ABOUT THE ROLE?

We’re looking for a Senior Brand Manager to shape and lead the long-term strategic direction of the TransPennine Express brand, bringing its purpose, vision, and values to life across every touchpoint. Working with stakeholders and cross-functionally with internal teams and external agencies, you’ll lead the development and execution of our brand strategy across all touchpoints, ensuring it resonates with customers, inspires employees, and drives sustainable growth.
We’re more than trains and tracks, we’re a forward-thinking business with momentum and we are focused on creating meaningful, memorable experiences for everyone who travels with us. This is a high impact role for someone passionate about brand storytelling and driving cultural and commercial transformation in an exciting time of change and growth.

SOME MORE ABOUT THE ROLE?

• Define and drive our long-term brand strategy aligned to business goals and market insights.
• Be our brand champion, evolving our purpose, positioning, guidelines, and tone of voice.
• Work together with fantastic teams (inside and out) to make sure our brand is felt in everything we say and do.
• Work with industry colleagues and stakeholders on the journey towards Great British Railways.
• Develop compelling customer propositions and brand plans to boost brand advocacy and engagement.
• Champion creative excellence while safeguarding visual identity and brand values.
• Mentor and inspire others, bringing energy and passion to brand education and creative collaboration.
• Secure budgets through identifying new opportunities for visibility and growth.
• Keep us on track by measuring success through brand engagement, perception and commercial growth.