Senior Brand Manager – Watier

at  Groupe Marcelle

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.
At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.
Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.
Groupe Marcelle is currently looking for a Senior Brand Manager – Watier for a permanent full-time position.
Reporting to the Director, Marketing, the Senior Brand Manager – Watier will lead the brand’s marketing strategy and product portfolio. You will lead a team, define and implement annual marketing and innovation plans, ensuring the brand remains relevant to consumers and maximizes growth.

• Develop the 3-5 years plan and execute the vision, value proposition, and strategy for Watier, aligning with business objectives of this priority portfolio.
• Translate the marketing strategies into actionable commercial plans while collaborating with a multi-disciplinary team (including Sales, finance, Operations, Innovation, and external agency partners).
• To be an expert on the Watier brand and maintain an in-depth, working knowledge of the industry and competitive landscape.
• Analyze consumer and market trends to identify opportunities for growth.
• Drive annual sales targets, monitoring performance, forecasts, and revenue pacing.
• Collaborate regularly with the sales team to ensure alignment and proactively identify risks or opportunities within the commercial plan.
• Measure the performance and efficacy of all launches and tactics using analytics.
• Optimize and enhance plans to maximize delivery against revenue and profit targets.
• Manage and develop a team, fostering a culture of high performance and innovation.
• Maintain and optimize marketing budget spending / ROI.
• Deliver insightful presentations to leadership, sales teams, and trade customers on brand performance and strategy.