Senior Brand Marketing Manager at WK Kellogg Co

Battle Creek, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

17 Apr, 26

Salary

183015.0

Posted On

17 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Analytical Skills, Human Insights, Creativity, Strategic Planning, Collaboration, Influencing Skills, Performance Analysis, Marketing Campaigns, P&L Management, Budget Allocation, Creative Development, Cross-Functional Partnership, Market Execution, Agency Collaboration, Commercial Plans

Industry

Food and Beverage Manufacturing

Description

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. As a Senior Brand Marketing Manager, you’ll be the brand leader for some of our most iconic cereal brands. In this role, you’ll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. You will work closely with our brand marketing leaders; partner cross-functionally with sales, innovation, supply chain, finance, media operations and legal; and build strong relationships with advertising agencies, media partners and other marketing vendors. We’re looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands. Here's What You’ll Be Doing: Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co’s overall strategy. Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth. Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video). Partner with agencies and internal stakeholders to develop compelling brand content and activation plans Collaborate with sales and commercial partners to drive strong in-market execution and impact. Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency. Requirements: Bachelor’s degree in a related field is required. An MBA or a master’s degree in marketing, business management, or a related field is preferred. Brand Management experience required, preferably within the CPG environment The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required Proven track record of building and executing strategic brand plans, especially in partnership with agencies. Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment. The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations. Salary Range: $139,440 - $183,015 Salary pay ranges are determined by role and level. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions. At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best — physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position: Incentive Plan bonus eligibility Health, dental and vision insurance Savings and Investment Plan with Company match and contribution Paid Time Off (includes paid sick time) 11 Paid Holidays Life Insurance, AD and D Insurance and STD/LTD Tuition reimbursement, adoption assistance for eligible employees Employee recognition program The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making. ABOUT WK KELLOGG CO At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com. If we can help you with a reasonable accommodation throughout the application or hiring process, please email TalentAssist@wkkellogg.com THE FINER PRINT The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For US applicants: Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this link. Let’s create gr-r-reat days, WK Kellogg Co Recruitment

Responsibilities

As a Senior Brand Marketing Manager, you will lead brand strategy and oversee brand positioning, media plans, and creative development. You will collaborate with various teams and manage marketing campaigns to drive brand growth.