Job Introduction
If you have a strong background in managing and developing brands in a large organisation, we want to hear from you!
Our Marketing and Brand team is seeking a Senior Brand Officer, until December 2027, to play a pivotal role in shaping, protecting, and elevating the reputation and identity of the West Midlands Combined Authority. You will lead the development and delivery of brand strategies that drive consistency, build recognition, and foster trust across all audiences—including the public, partners, and stakeholders.
This is a diverse and dynamic role where you’ll contribute to high-profile projects, including supporting the development of a brand identity for a new franchised bus network, whilst also championing the region’s growth narrative across jobs, housing, and skills.
Collaborating with senior leaders, teams across the organisation and external partners, you will be responsible for upholding brand integrity across all channels. Leveraging insight, creativity, and innovation, you will ensure our brand aligns to the West Midlands Combined Authority’s objectives – reflecting our values, supporting key service delivery objectives, and connecting meaningfully with our diverse communities.
This is an exciting opportunity to shape a brand-new role at the forefront of big change for the organisation. You’ll use your brand expertise to craft a consistent narrative while providing mentorship and guidance to the wider team.

WHAT YOU WILL BE DOING

• Lead the development and delivery of a cohesive brand strategy
• Provide expert advice and insight to ensure branding enhances the reputation and visibility of the authority
• Identify and respond to emerging trends, public expectations, and regional/national initiatives to future-proof the brand
• Act as a brand ambassador, supporting colleagues across the organisation to understand and apply the brand effectively
• Work collaboratively with internal communications, marketing, and design teams to deliver aligned and impactful messaging
• Support the team in overseeing day-to-day brand management, including maintaining brand guidelines, toolkits, templates, and assets
• Ensure the authority’s visual identity, tone of voice, and messaging are applied consistently across all media and channels, including print, digital, signage, and events
• Contribute to the effective planning and management of branding budgets
• Continuously improve brand resources, tools, and systems in response to feedback and organisational need

Applying for a role with WMCA is straight forward. Follow these steps to get started.

• Create your Careers Account. Register with your name, email address, and a password.
• Build your Profile. Upload your CV to help populate your career and education details.
• Write your Supporting Statement. Make sure to address each of the required essential criteria.
• Submit your application. Do one final check and once complete, click submit