Ref#: W160458
Department: Merchandising & Planning
City: London
State/Province: London
Location: United Kingdom
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
As a Senior Planning Manager in the DTC Business Planning team, you will own the forecasting of key KPIs across our EMEA & LATAM Digital Commerce business. You will have worked through multiple e-commerce strategic planning cycles including analysis, planning, reporting and presenting to senior stakeholders in the business.

Essential Duties & Responsibilities

• Owner for revenue forecasting process from daily to long range plans across all Digital Channels for DTC EMEA
• Excellent understanding of business and ecommerce KPI relationships with the ability to plan; Sales & GM, Traffic & Conversion, AOV & AUR, Return rates, Discount rates
• Work cross functionally with Stakeholders in the Digital Commerce Team namely Analytics & Marketing
• Work with Digital Commerce Planning & Analytics Lead to drive Digital Commerce KPI and growth at a strategic level
• Play a leading role in the DTC Business Planning Team supporting total DTC forecasting, planning & trading output & communication, team onboarding & development
• Work with Leads and Senior Managers in the DTC environment to understand omnichannel mindset, answer questions & challenge assumptions
• Manage the RLE Business Planning Team to deliver high performance & accuracy across the board
• Lead high level, compelling business presentations, storytelling with data
• Own commercial decisions across digital trade and business development opportunities

Experience, Skills, and Knowledge

• Excellent problem solving, analytical and numerical skills
• Excellent communication and influencing skills
• Excellent knowledge of digital KPIs from Customer Behavioural metrics to Marketing performance

• Owner for revenue forecasting process from daily to long range plans across all Digital Channels for DTC EMEA
• Excellent understanding of business and ecommerce KPI relationships with the ability to plan; Sales & GM, Traffic & Conversion, AOV & AUR, Return rates, Discount rates
• Work cross functionally with Stakeholders in the Digital Commerce Team namely Analytics & Marketing
• Work with Digital Commerce Planning & Analytics Lead to drive Digital Commerce KPI and growth at a strategic level
• Play a leading role in the DTC Business Planning Team supporting total DTC forecasting, planning & trading output & communication, team onboarding & development
• Work with Leads and Senior Managers in the DTC environment to understand omnichannel mindset, answer questions & challenge assumptions
• Manage the RLE Business Planning Team to deliver high performance & accuracy across the board
• Lead high level, compelling business presentations, storytelling with data
• Own commercial decisions across digital trade and business development opportunitie