Senior Campaign and Content Experience Manager at Boston Scientific Corporation Malaysia

Maple Grove, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

22 May, 26

Salary

194000.0

Posted On

21 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Strategy, Content Experience, Omnichannel Program Development, Product Marketing Collaboration, CRM, Marketing Automation, Digital Media, Sales Enablement, Content Strategy, HCP Content Development, Project Management, Analytics Interpretation, Cross-Functional Leadership, Regulatory Compliance, UX Principles, Journey Mapping

Industry

Medical Equipment Manufacturing

Description

Additional Location(s): N/A Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role: The Senior Campaign & Content Experience Manager is responsible for developing and executing integrated marketing campaigns and content experiences that support the WATCHMAN implanting HCP audience, including electrophysiologists, interventional cardiologists, and implanting care teams. This role serves as a strategic hybrid across campaign management, brand and content experience, and omnichannel program development, ensuring cohesive, insight-driven provider engagement throughout the WATCHMAN customer journey. The individual will serve as a core strategic partner to product marketing and collaborate heavily across clinical, sales, digital, and creative teams to deliver high-impact programs that elevate provider adoption, education, and long-term engagement with WATCHMAN LAAC. Work Mode: At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week. Visa Sponsorship: Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time. Your responsibilities will include: Campaign Strategy & Execution In close partnership with Product Marketing, this role will lead the planning, development, and execution of fully integrated campaign and content experience designed for WATCHMAN implanting physicians. Collaborate to build campaign plans, message maps, segmentation strategies, and channel activation components across email, web, CRM, social, sales enablement, events, and digital media. Facilitate tight, seamless integration across Product Marketing, Digital, Clinical, Field Sales, Marketing Automation, and Creative teams to ensure campaigns reflect accurate clinical evidence, positioning, and market needs. Manage campaign timelines, roadmaps, performance dashboards, and optimization cycles. Ensure all campaign elements comply with BSC regulatory, legal, and quality requirements. Content Experience & Asset Development Lead content strategy ensuring assets are relevant, motivating, cohesive, and collaborate with Digital teams to optimized for distribution channels. Partner with marketing to develop HCP-facing content, including clinical education, procedural support materials, digital modules, value stories, and sales tools. Oversee content lifecycle management, ensuring consistent updates, metadata accuracy, governance, and alignment with WATCHMAN messaging architecture. Collaborate with Creative Services, UX, and Digital teams to enhance content discoverability, user experience, and delivery across platforms. Omnichannel Program Design & Enablement Support the design and optimization of personalized, cross-channel provider journeys. Leverage CRM, marketing automation, analytics, and field insights to refine segmentation, triggers, and personalization. Partner with Digital Marketing, Marketing Operations, and IT to enable omnichannel capabilities, data flow, and platform enhancements. Advocate for customer-centric design, ensuring consistent messaging and value delivery across touchpoints. Cross-Functional Leadership & Collaboration In lockstep with Product Marketing, drive cross-functional working groups to align campaign strategy and prioritization, secure approvals, and drive execution. Act as a bridge between Product Marketing, Clinical, Field Sales, Education, Digital, Creative, and external agencies. Manage agency partners and vendors to ensure high-quality, timely deliverables. Performance Measurement & Insights Monitor campaign and content performance using dashboards, KPIs, and qualitative insights. Translate analytics into actionable recommendations to inform future program design and optimization. Implement test-and-learn strategies to drive continuous improvement in engagement, utilization, and content effectiveness. Required Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field. Minimum 5 years of experience in marketing, content strategy, campaign management, or digital communications. Experience executing multichannel or omnichannel campaigns within healthcare, medical device, or other regulated industries. Strong content development and storytelling capabilities—specifically translating technical or clinical concepts for provider audiences. Excellent project management skills with the ability to manage multiple workstreams and stakeholders. Demonstrated ability to interpret and apply analytics to optimize programs. Proven success collaborating in a matrixed, cross-functional environment. Ability to travel up to 25% Preferred Qualifications Experience working with specialized medical audiences (cardiology, electrophysiology, interventional cardiology) strongly preferred. Proficiency with CRM systems (e.g., Salesforce), marketing automation platforms, and digital asset ecosystems. Familiarity with journey mapping, personalization, content experience design, and UX principles. Advanced degree (MBA, Master’s in Marketing, Communications, or related field) preferred. Requisition ID: 624853 Minimum Salary: $102100 Maximum Salary: $194000 The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above. Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements). Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements). For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability. Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn. Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class. Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

Responsibilities

This manager develops and executes integrated marketing campaigns and content experiences targeting the WATCHMAN implanting HCP audience, serving as a strategic hybrid across campaign management, brand, and omnichannel program development. Responsibilities include leading campaign strategy, content asset development, omnichannel journey design, and performance measurement in close partnership with Product Marketing and cross-functional teams.