About the role: 12 months Fixed Term Full Time

As an experienced marketer with over 8 years’ experience leading multi-channel marketing campaigns, having worked in a government or large business complex environment, in this role you’ll:

• Lead the delivery and execution of behavioural change and conversion campaigns
• Undertake customer research to drive an audience and insights led approach
• Be responsible for operational day to day management of creative and media agencies
• Evaluate campaign performance driving campaign optimisation
• Work collaboratively across the Communications and Engagement branch to deliver a multi-channel campaign approach

About us:
At the Victorian Department of Health we want a future where Victorians are the healthiest people in the world. A Victoria where our children and people thrive, our workplaces are productive and safe, and our communities are more connected.
We see it as our job to support Victorians to stay healthy and safe. And to deliver a world-class healthcare system that ensures every single Victorian can access safe, quality care that leads to better health outcomes for all.

• Lead the delivery and execution of behavioural change and conversion campaigns
• Undertake customer research to drive an audience and insights led approach
• Be responsible for operational day to day management of creative and media agencies
• Evaluate campaign performance driving campaign optimisation
• Work collaboratively across the Communications and Engagement branch to deliver a multi-channel campaign approac