Senior Category Manager Floorcare & EC at Dyson

, , Netherlands -

Full Time

Start Date

Immediate

Expiry Date

08 Feb, 26

Salary

0.0

Posted On

10 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Category Management, Brand Management, Marketing Strategies, Product Launch, P&L Ownership, Team Leadership, Consumer Insights, Market Strategy, Communication Skills, Analytical Skills, Sales Strategy, E-commerce, Media Planning, Relationship Building, Innovation, Problem Solving

Industry

electrical;Appliances;and Electronics Manufacturing

Description

About us Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement. Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson. About the role Looking for an experienced & skilled Senior Category Manager who will lead the Floor Care & Environmental Care categories for Benelux while working closely with the Head of Marketing and is someone who thrives in a high paced, complex and dynamic environment. The ideal candidate has a passion for new technology & consumer products and has the skillset to implement innovative marketing & commercial strategies. The candidate will lead these categories for the entire Benelux + Nordics cluster (comprising 6 markets) to deliver and execute an integrated marketing & operations plan. This position is supported by a team of Category Manager(s)/Executive(s). Key Responsibilities & Supporting Tasks: As our Senior Category Manager, you will: 1. Category management and development of brand communications strategy: • Develop and execute clear and compelling marketing/commercial plans (including detailed marketing calendar & trading plans) which will drive key KPIs (sales/shares/brand attributes etc.) • Develop long-term vision and commercial plans to grow the respective categories (including NPDs) • Develop overall messaging & communications strategy for the category, in line with Dyson brand proposition/voice that makes us different to our competitors • Build effective relationship with PR and Comms team to drive the agenda for (but not limited to) experiential marketing and earned media. • Work with the team to develop communications plans that span all key media platforms - from TV, press, OOH, digital, social, down to boxes and tickets. Strive to experiment & learn with new ideas/approach • Work with claims & performance team to define performance claims that align consumer insight, develop compelling category proposition, whist meeting market industry standards • Conceptualize & drive initiatives around advocacy, thought-leadership & ‘first-in-category’ activities as well as a strong accreditations roadmap 2. Market strategy & key projects; Pro-actively managing product pipelines & changes in sales strategy: • Work with insight, collect customer knowledge, competitor understanding & market projections. Using these insights to build the overall long term category strategy and vision. Act as the business champion for the category, to ensure everyone is clear on the jobs to be done. • Manage monthly/quarterly Category Reviews with the Executive team, to ensure key risks and opportunities for the category are highlighted with relevant solutions for support and decision from the business to be made. • Partner with the sales team to deliver a joint sales and marketing plan to maximize Dyson’s business in all accounts and an aligned channel strategy. • Work with the OE lead to deliver excellent Owner Experience by delivering the strategy for the key messaging and conversations delivered via owned channels. • Work with Communications/PR team to embed earned media into our comms plans as an integrated part of the mix. • Work with Insights Manager/team to develop strategies to maximize our sales potential in given target markets and ensure we are fighting against the competition activity. Plan innovative ways to reach these audiences to ensure that Dyson ‘pioneer’ these categories within the market 3. Ownership of the category P&L, ensuring right budget shape and spend allocation across paid, owned and earned media, retail activation and non-working investment that meets strategic and business needs: • Own full category P&L - Evaluate to ensure shrewd investment and driving proactive efficiencies for the business. • Partnering with x-functional business partners and finance to ensure that all spend levers within the category Cost of Acquisition is sufficient, the right shape and driving towards the right objectives. • Partnering with the media team to ensure that the media agencies clearly translate the category vision into media strategy and plans. Challenging efficiency and effectiveness, to ensure spend is driving to the right objective. 4. Product ranging & forecasting: • Lead the overall strategic ranging of the category in the market ensuring the most efficient range to drive market ambition. • Responsible for building the ranging principles, hierarchy and model for the categories. • Partner with the e-commerce and retail leads to build strong ranging proposals that support strong channel and retailer JBPs • Empower & encourage team to keep close track of forecasting and stock levels to ensure strategic launches and business as usual is completely de-risked. 5. Build, develop and promote an effective team • Ensure that leveraging consumer insights is a key behaviour within the team. • Inspire, lead, mentor and motivate team through regular feedback, 121s, objectives and career planning. • Manage processes to ensure that the team is as effective as possible to meet business goals. • Review insight and data that is available to ensure high team engagement. • Develop talent and succession/team expansion plans as required. 6. Fulfil other duties as required • Pick up new activities/initiatives that fall broadly in the purpose of the role and step-up/pitch-in for X-cat projects • Fix things that you can see need fixing; Identify problems and find solutions. • Promote and demonstrate Dyson behaviours. About you To succeed in the role, we expect you to have: At least six years of solid marketing/category management experience/background with demonstrated experience in launching new products into the market. At least two years of having led a category independently along with full P&L ownership and delivery Solid experience in brand management, including simultaneous management of product marketing and communications with measurable results. Experience of having handled complex commercial / trading plans in partnership with multi-market / multi-channel cross-functional teams Past experience in floor care / home appliances / FMCD Past media / e-com experience is a plus Proven track record of challenging the status quo and delivering innovative solutions. Effective communicator with strong presentation skills and the ability to influence others. Passion for marketing and deep knowledge of market trends. Past experience of having handled a team is a must. Marketing-based analytical skills, including financial and return on investment analysis. Ability to plan and deliver strategic initiatives, with a high willingness to learn and collaborate. Articulate and confident individual, capable of communicating plans effectively. Strong team player with a positive and supportive demeanour. Working policy At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement. Benefits Discount on Dyson products Company Pension scheme 29 days annual holiday plan Company Fitness plan EAP (Employee Assistance Programme) Life Assurance Plan Transportation allowance (0,23€/km regardless of the means of transport) Health Insurance – Medical Contribution Eye Examination & Computer Glasses Reimbursement * Please note: New employees to Dyson in the Netherlands commence employment on a 12-month, fixed-term basis* #LI-GP1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.

Responsibilities

The Senior Category Manager will lead the Floor Care & Environmental Care categories for Benelux, developing and executing marketing and commercial plans to drive key KPIs. This role involves managing product pipelines, overseeing category P&L, and building effective relationships with cross-functional teams.