THE TEAM

Deliveroo is on a mission to be the definitive food company. We want to be the platform that people turn to whenever they think about food. We continue to operate in a competitive marketplace, but have achieved so much over the past year, including significant growth in our New Verticals business - Grocery and Retail.
We continue to innovate and challenge ourselves on what we should deliver next to achieve our mission. We are investing and building out teams to help us launch new innovative products. It’s an exciting time to join, and while we have made great progress, we are just getting started! This role will be based in our main office in Dubai, where we operate in a hybrid model.

REQUIREMENTS:

• Bachelor’s degree in a technical field or equivalent industry experience
• Strong understanding of the 4Ps of Category Management (product, price, placement, and promotions)
• Experience as a Category Manager or related experience in FMCG or the grocery marketplace is essential
• Experience in delivering recommendations from data analysis
• Experience presenting to senior stakeholders and owning outcomes
• Experience influencing in a matrix organisation
• Experience working cross-functionally to deliver projects at scale
• Experience working with external data providers such as Nielsen, Circana, Kantar, etc. is a plus
• SQL knowledge is a plus
• Resourceful, action-oriented, and detail-oriented, with a high ownership mindset to deliver measurable impact
• Start-up mentality with a love for both getting deep in the detail and driving top-level strategy

THE ROLE

The Senior Category Manager is at the heart of ensuring we have a strong customer value proposition across Deliveroo’s New Verticals business in the UAE. Collaborating with a remote team, your mission will be to drive the growth of onboarded partners on our platform through initiatives focused on four key pillars: promotions, pricing, product range, and merchandising. You will have full ownership of these projects. You will work cross-functionally across teams both locally and centrally, to develop top-notch tools and processes to ensure that our menus and pricing are the most compelling in the region and to ensure smooth execution of your strategy. You will set strategic guardrails and requirements and work with the local teams to localise these structures to suit the UAE market and its partners. You will also build competitor benchmarking capabilities and communicate recommendations to partners and senior leadership.

RESPONSIBILITIES:

• Own and drive the category strategy in the UAE, with a clear focus on improving conversion and growth through pricing, promotions, assortment, and merchandising
• Identify and close conversion gaps using sales data, catalog analysis, and customer behavior insights
• Localize and implement global frameworks in collaboration with central Category, Pricing, and Product teams
• Act as the category management expert for the UAE, supporting internal teams and external partners
• Improve in-app experience by optimizing product categorization, placement, and search visibility
• Build and maintain competitor benchmarking tools to track pricing, assortment, and value
• Localize pricing tools, embed regular price checks, and support price/value improvements
• Lead local partnerships with data providers and integrate insights into decision-making
• Communicate recommendations to partners and senior leadership