At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we’ve learned that one size does not fit all. That’s why at Appfire, you choose.
Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you’re most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we’ve got you covered.
Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.
Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you’re ready for a new challenge, our internal mobility program is here to support your journey.
No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.
About the role
Appfire is seeking an experienced Sr. Channel Marketing Manager to join our fast-growing team. At Appfire, our Channel Partners represent our most significant growth driver, generating the majority of our revenue. This high visibility role provides an outsized opportunity to make a direct impact on the business by shaping and executing strategic partner marketing initiatives.
The Sr. Channel Marketing Manager will collaborate closely with cross-functional teams across channel management and marketing to execute effective partner marketing strategies that align with business objectives. If you have a passion for partner marketing and a proven track record of running successful joint marketing programs, we want to hear from you!
This role requires up to 25% nationwide travel.

SKILLS AND EXPERIENCE YOU’LL NEED TO SUCCEED:

• 5+ years of experience in channel/ partner marketing
• A strong understanding of B2B tech partner ecosystems, channel dynamics, and co-marketing best practices.
• Proven success in building, executing and scaling marketing programs, across multiple channels and/or audiences
• Ability to build strong relationships with partners and internal teams, aligning strategies for mutual success.
• Excellent communication and project management and analytical skills
• Experience interacting with senior-level executives, both internally and externally, with the ability to influence and drive strategic initiatives.
• Highly-organized and detail-oriented team player and leader

SKILLS DEVELOPMENT BENEFITS

• Access to the Appfire University learning platform – a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.
• Access to O’Reilly learning platform for technical skills training.

YOUR EVERYDAY TASKS WILL INCLUDE:

• Develop and execute to-partner, through-partner and co-marketing campaigns to empower partners in effectively marketing and selling our products and solutions.
• Deeply understand partners’ business priorities to identify mutually beneficial opportunities for joint campaigns, initiatives and thought leadership that increases awareness of our expanding footprint.
• Provide strategic guidance and support to partners on joint marketing efforts, ensuring compelling messaging, brand consistency, and effective execution.
• Collaborate with channel management, marketing, and marketplace teams to identify market opportunities and initiatives that expand our market reach and drive impact.
• Design and scale co-marketing programs including joint events, webinars, digital marketing, and thought leadership that generate revenue and foster partner engagement.
• Oversee and optimize a co-marketing budget, ensuring resources are strategically allocated to high-impact programs.
• Define, track and analyze key performance indicators (KPIs) to measure the effectiveness of channel marketing programs including lead generation, solution adoption, and revenue impact.
• Act as the bridge between the channel and marketing teams, ensuring alignment on strategy, messaging, content creation, and overall channel marketing initiatives.

BEYOND THE RESUME SKILLS THAT MATCH OUR CULTURE AND THIS ROLE:

• You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.
• You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.
• You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.
• You have exceptional coaching, mentoring, and people development skills.