EXPERIENCE

• Previous media experience in a similar role, with a proven track record in media planning and buying
• Knowledge of the broader digital disciplines is very beneficial
• Excellent working knowledge of Microsoft Office, Excel and PowerPoint
• Experience project managing large scale, complex media campaigns is essential
• High level of business and financial acumen
• Possess good presentation skills – assist in presenting to clients

ABOUT US

Core is Ireland’s largest marketing communications company with over 400 people working across the key areas of marketing communications - research, data science, strategy, planning, creative development and implementation. We are now a collective of nine practices, working towards a single purpose - to expand the possibilities of what brands can achieve. At Core, we believe that change can move us forward and compel us towards new possibilities. Our wonderful people are at the centre of our success. It is essential that we keep building a high-trust working environment that supports our people and enables them to flourish. There is no magic formula for becoming a great place to work. Instead, it involves working together, through constant change, to match the personal dreams and ambitions of our people with the aspirations of the organisation.
Over the years, we have cemented our position as a great place to work, time and time again. Voted Agency Network of the Year for 2024. This year, we were again voted as one of Irelands Top 10 Best Workplaces by the Great Place to Work Institute for the 16th year consecutively.

RESPONSIBILITIES / KEY PERFORMANCE INDICTORS (KPIS)

This role will have the responsibility of developing the media rationale for their clients which, in turn, must be aligned to the overall strategic direction of the client. This role will also be the key day to day client contact and will ensure that all media decisions are made using a robust process powered by the appropriate media planning tools. Central to this role is a clear understanding of media planning principles, an ability to articulate the strengths and weaknesses of each media channel and the role that each will play in delivering on the overall strategy. This role will also establish the KPIs for the media plan and will ensure that all important information is clearly shown on the plan for client approval. The Senior Client Manager will also manage the implementation and delivery of the media plan and will perform the required Quality Control to ensure that the media plan produced matches the media rationale and the objectives set.