PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
To design and lead others in designing industry leading executions of Footwear through color, material, and construction.
KEY RESPONSIBILITIES
Continuously aware and guides team on information needed to design a consumer and brand relevant collection. Should include all possible sources to gain this information
- Trade fairs, cultural events, and sporting events, athlete insights
- Trade publications, general interest press, trend services, fashion and sportswear magazines and websites
- Store checks, market visits, and team travel as provided
- Relevant forecast and sell-through numbers from our Marketing counterparts
Is a stakeholder in driving seasonal and long-term design direction and strategy for their category within the following topics
- Footwear Color
- Footwear Materials
- Footwear Silhouettes
- Graphics/Print Direction
- Creating 3D concept representation, 3D assets, digital product information for an accurate development and decision-making process
Is a stakeholder in curating aforementioned design direction by, but not limited to
- Providing trend forecasting content relevant to our consumer and brand
- Providing direction and assisting in developing materials with the Material Team
- Working with Local and Global counterparts to provide category relative Color and Material direction when required
- Leads as a Color and Trend conduit to Marketing, Product Managers, Designers and in between Key Account and Inline
- Acts as a brand ambassador between all categories looking for opportunities to connect direction, product, and people
- Assisting in creating color design direction presentations
Works closely with members of the category’s design team. This includes but is not limited to:
- Providing Color and Material content and direction
- Collaboration and critiquing
- To understand technical details of the product
Works closely with members of the categories design team. This includes but is not limited to:
- Providing Color and Material content and direction
- Collaboration and critiquing
- Sets a leading example within the team and mentors
- Transfers prior experiences and knowledge to those around them
- Viewed within the team as a Color and Material expert and senior
Leads top-line range strategy in their categories. This includes but is not limited to:
- Leads their team in creating holistic category overviews, rollouts, and merchandising strategy for the category
- Communicate content to Footwear, Apparel, and Graphics Teams to align strategy
- Inform horizontal brand moments and category moments by leading products, Color and Material narratives/executions, and tiered rollout plans in partnership with Design, Marketing, and Concept To Consumer. This is a collaborative effort across disciplines & functions together.
Manages in designing Footwear Color and Material executions for Inline and Key Account ranges with input from Design, Marketing, and Development. This includes but is not limited to:
- Seasonal prep and research stated above
- Creates product design presentations; both physical and digital
- Exploratory process to reach final solution
- Creates Color CADs, Material Maps, & Graphic Maps.
- Guides their team in creating a quality and merchandisable range by having a detail to top-line view of all products
- Works closely with Development to assist in development process & costing; meet development timelines and calendar deadlines per seasonal milestone.
- Travel to Asia for development trips
- Assists in communicating inspiration and storytelling to Marketing and Concept To Consumer
Has experienced knowledge and a higher understanding of product. From color, material, construction, to production.