EDUCATION/QUALIFICATIONS/TRAINING:

• Demonstrable track record of relevant professional training and/or industry qualifications in sales, hospitality, or event management.
• Strong IT literacy with working knowledge of CRM systems, booking platforms, and Microsoft Office suite (Excel, Word, PowerPoint, Outlook).
• Evidence of continuous professional development, with a willingness to undertake relevant training as required.
• Understanding of safeguarding, equality, diversity, and inclusion best practices (training will be provided where necessary).

SPECIFIC EXPERIENCE:

• Proven experience in a commercial, events, or hospitality role - ideally within sport or live entertainment.
• Track record of delivering high-quality guest or client-facing experiences.
• Strong administrative skills with experience in CRM and/or booking systems (e.g. Ticketmaster)
• Experience managing commercial products such as sponsorships, hospitality, or events.
• Previous involvement in matchday or event operations desirable.

ABILITIES/SKILLS/KNOWLEDGE:

• Strong organisational skills with the ability to manage multiple tasks in a fast-paced environment.
• Excellent communication and interpersonal skills, confident when engaging with senior stakeholders, partners, and guests.
• Customer-focused with a commitment to delivering outstanding service.
• Commercially aware with a proactive approach to sales and renewals.
• Ability to work collaboratively across teams while taking ownership of key projects and events.
• Flexibility to work evenings, weekends, and matchdays as required.

JOB PURPOSE

The Senior Commercial Executive will play a key role in the delivery and growth of Luton Town Football Club’s commercial activities, providing a first-class service to partners, sponsors, and hospitality clients. Reporting into the Head of Commercial, the role will support a wide range of revenue-generating programmes including matchday hospitality, player sponsorships, mascot experiences, and commercial events.
The successful candidate will be a primary point of contact for commercial and hospitality enquiries, ensuring seamless administration, professional delivery, and exceptional service standards across all touchpoints. This role will also support the planning and delivery of key commercial events such as the Club’s Golf Day, player signing sessions, and seasonal hospitality renewals, while providing operational support to the Partnerships and Hospitality teams.
As a key representative of the Club on matchdays, the Senior Commercial Executive will support hospitality operations and lead the mascot programme, ensuring a premium experience for all guests, partners, and sponsors.