YOUR NEW ROLE

The role of a Commercial Insight Executive is to provide insight support and expertise to the Commercial teams. This involves working closely with an agency team to provide insight for client pitches, running campaign effectiveness research and developing compelling sales arguments. The focus is to use insight to help drive client/agency spend across Global the portfolio – Radio, DAX & Outdoor.

KEY RESPONSIBILITIES

• Providing a specific Agency Team insight support, by providing relevant information from across our research/insight resources and by performing the more complex analysis on the industry databases when required
• Conducting the campaign evaluation research for client campaigns, using both internal and external resources, and ensuring results are fed back to clients in a professional and positive manner
• Running audience, category & client specific research on the work.shop.play panel - from identifying relevant topics, writing questionnaire through to analysing the data, creation of sales stories & also promoting findings back to the business
• Writing insight presentations, case study one-pagers etc from work.shop.play & industry data (panel, Rajar, proprietary data sources etc) for use by the Commercial teams, ensuring that results/information are delivered in a professional and creative format that brings the findings to life
• Helping develop, populate and maintain the Insight & Marketing Hub with case studies, audience and product information and help promote our work to relevant teams around the business
• Keeping up to date on industry and societal trends, stories and events in the marketplace and disseminate these to the Insight and Commercial Teams
• Deliver insight training and support for the Commercial Teams

WHAT YOU’LL LOVE ABOUT THIS ROLE

1. Think Big - Leverage innovative research methodologies and industry insights to create compelling, data-driven sales stories that elevate client strategies across Global’s multi-platform portfolio.
2. Own It - Take full ownership of research projects - from questionnaire design to client-facing presentations—ensuring accuracy, creativity, and timely delivery at every stage.
3. Keep It Simple - Translate complex data and research findings into clear, actionable insights that are easy for commercial teams and clients to understand and apply.
4. Better Together - Collaborate closely with agency teams, insight colleagues, and commercial stakeholders to deliver integrated, high-impact solutions that drive client success.