OUR JOURNEY:

At Veetee we’re creating a distinctive branded offering of high quality, tasty products that are redefining Consumer expectations in Ambient Convenience Foods. Our inspiration comes from tasty, healthy and fresh ready to eat products and we work hard to deliver these values in a 12 month+ shelf life format in a way that is both innovative and affordable! Ultimately – we want to redefine ambient convenience foods and the shopper aisle they’re housed in!

SKILLS, KNOWLEDGE AND EXPERIENCE:

• Previous experience managing major retailers/multiples within the FMCG at a senior level in ethnic retail or wholesale. Experience working with ethnic wholesalers, cash & carry operators or importers would be desirable.
• Proven success in driving branded growth in multi-cultural consumer segments.
• Experience of growing private label commodity business in a high pace environment.
• Proven track record of working to KPI’s and achieving targets.
• Bachelor’s degree in Business, Marketing, or a related field..
• Strong commercial and financial acumen.
• Comfortable with detailed execution, including price submissions, contract follow-ups, and critical path tracking.
• Excellent Excel and presentation skills.
• Proven negotiation and problem-solving skills.
• Pro-active starter and finisher.
• Be willing and able to undertake regular national travel as required to manage the customer relationship.
• Full, clean driving licence.
• Must be enthusiastic, resilient, tenacious, and persuasive with excellent communication skills and a strong customer focus.
• Responds positively to changing business priorities and is resilient.
• Brings a creative and innovative mindset to problem-solving and decision-making.

JOB PURPOSE:

The Senior Commercial Manager - Ethnic Channel, will play a pivotal role in driving revenue growth and market success for our brands. With a focus on innovation and customer-centric strategies, the incumbent will lead the development and execution of commercial plans, fostering strong relationships both internally and with customers. This role demands an entrepreneurial attitude, innovative thinking, and a commitment to delivering results.

RESPONSIBILITIES:

• Develop and execute the commercial strategy for Veetee’s branded portfolio across the ethnic channel.
• Manage customer relationships with wholesalers, independent retailers, and ethnic cash & carry businesses.
• Lead price negotiations, trade terms, promotional calendars, and in-store execution planning.
• Drive listings and range expansion across ethnic customers, ensuring strong visibility and availability.
• Monitor sales performance and competitor activity; recommend corrective actions based on data and insights.
• Collaborate with marketing, supply chain, and NPD teams to align offers with ethnic shopper needs.
• Provide commercial input to packaging, innovation, and pricing strategies suited to the ethnic trade.
• Maintain accurate forecasts and work closely with factory teams to ensure service levels and product flow.
• Act as the voice of the ethnic customer within the organisation and champion best-in-class delivery.
• Any other reasonable duties, responsibilities or requests that may be issued by management from time to time.