Senior Commercial Marketing Manager North America (Connectivity & Service) at Fortive

, , United States -

Full Time

Start Date

Immediate

Expiry Date

19 Mar, 26

Salary

0.0

Posted On

19 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Content Creation, Project Management, Microsoft Office, Adobe Suite, G Suite, Social Media Management, Marketing Automation, IT Healthcare, CRM Software, B2B, B2C, Content Marketing, Communication, Analytical Skills, Customer Relationship Management

Industry

electrical;Appliances;and Electronics Manufacturing

Description

| | | Under general direction and in accordance with all applicable government laws, regulations and ASP policies, procedures and guidelines, this position: Strategic Marketing Leadership Develop and implement downstream marketing strategies for the Connectivity & Service, including capital equipment and consumables. Drive product positioning, messaging, and value propositions aligned with customer needs and market trends. Collaborate with upstream marketing, sales, and regional teams to ensure alignment and execution of global strategies. Define and track KPIs to measure campaign effectiveness and business impact. Commercial Enablement Partner with Sales to develop and deploy tools, messaging, and training that support field execution and drive adoption. Lead the creation of bundling business models, sales collateral, value propositions, and objection-handling resources tailored to customer segments. Support sales team with strategic account planning and customer engagement strategies. Product & Portfolio Management Serve as the US commercial lead for the connectivity & service portfolio. Collaborate with Global Marketing, R&D, and Regulatory teams to ensure product positioning, lifecycle planning, and launch readiness in partnership with team members. Monitor product performance and recommend portfolio adjustments based on market feedback and data. Lead tactical areas of product launch (tools development, email campaigns, content development and social media planning) Customer Engagement & Insights Partner with Clinical and Education teams to support customer training, education, and clinical adoption. Represent ASP at key industry events, customer meetings, and advisory boards. Cross-Functional Collaboration Act as the primary liaison between US Commercial, Global Marketing, Sales, Clinical, Regulatory, and Supply Chain teams. Drive alignment on messaging, priorities, and execution plans across functions. Ensure timely communication and coordination for customer visits, product launches, and strategic initiatives. Operational Excellence Manage marketing budgets, timelines, and agency/vendor relationships. Ensure compliance with all regulatory and legal requirements in marketing communications. Maintain accurate documentation and reporting of marketing activities and outcomes. Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents, user guides, etc.) and shepherd through the compliance approval process. Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs. Deliver clear, compelling, and clinically credible messaging builds trust with customers and positions ASP as a thought leader in infection prevention. Collaborate with Sales to ensure joint communication strategies, maintaining alignment and professionalism in all external interactions. Develop and present strategic updates, business cases, and performance insights to leadership and cross-functional teams. Collaborate with global and regional teams to maintain consistency in branding across channels, campaigns, and customer touchpoints. Design and deliver inspirational content and experiences that energize the sales force, reinforce product value, and drive commercial momentum. Collaborate cross-functionally to develop presentations, breakout sessions, and training materials that support business objectives and elevate team engagement. Ensure seamless logistics, speaker preparation, and post-event follow-up to maximize impact and ROI. Performs other duties assigned as needed | ☒N/A | | | | | Qualifications | | | Ability to socialize pre-reads for stakeholder alignment for impactful presentations. High School or Equivalent Associate's Degree Bachelor's Degree Master's Degree PhD Degree Bachelor's degree in Marketing, Communication, or a related field, or equivalent experience | | | 6+ years of experience in marketing and content creation | | | (Include any required computer skills, regulatory knowledge, certifications, licenses, languages, cognitive and behavioral abilities etc.) Experience working across the organization managing projects and keeping people accountable to deadlines Proficient in Microsoft Office, Adobe Suite, G Suite, and social media management software Experience using Marketing Automation tools Experience in IT Healthcare Experience with Client Management Relationship (CRM) Software, e.g. Salesforce Experience in B2B and B2C channels, with proven ability to execute marketing programs Experience in content marketing, strategizing and developing creative content with a keen eye for detail Comfortable using collaboration and project management tools Leads with a digital-first mindset, while possessing the traditional marketing skillsets for balancing diverse audiences Strong communication: able to take technical and clinical details of software and translate it to the benefits for the user Metric-driven and analytical: ability to prioritize, drive and complete projects using both data and company needs. Ability to develop and nurture customer relationships through diverse and creative ideas

Responsibilities

Develop and implement downstream marketing strategies for Connectivity & Service, collaborating with various teams to ensure alignment and execution of global strategies. Manage marketing budgets and ensure compliance with regulatory requirements while delivering compelling messaging to customers.