At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.
This Position reports to:
Marketing Communications Manager
The working time model for this position is: Hybrid #LI-Hybrid

BENEFITS

• Flexible work practices
• Employee Share Acquisition Plan
• Private accident insurance
• Paid and unpaid leave opportunities
• Cantine
  Interested in joining our team? We are looking forward to receiving your complete application through our online tool. In the case of equal suitability, people with severe disabilities and their equals are given preference.

KEY RESPONSIBILITIES

As External Communications Manager (m/f/d) Motion Germany, you will play a key role in positioning our drive technology as a thought leadership partner in the German market. You understand market trends and customer requirements, identify topics and proactively develop marketing communication concepts to position the Motion business unit with its products and solutions as an industry leader.
This includes developing content tailored to specific target groups for press releases, white papers, case studies, success stories and other marketing materials for various communication channels.

Your main responsibilities:

• Establishing and maintaining close trade media relationships to ensure media coverage.
• Topic-oriented work that is oriented towards sales strategies. Work closely with sales and functional representatives, with the sustainability team and product management to ensure alignment and effectiveness of communication strategies.
• You will lead and support the respective product divisions in internal and external communication. Drive content across local and global ABB.
• Track and analyze the performance of external communication activities. Use data and insights to propose improvements and adjust strategies as needed.
• Supporting crisis communication plans to protect the organization’s reputation.

QUALIFICATIONS FOR THE ROLE

• University degree in communication, marketing, public relations or a related field.
• Many years of experience in the areas of external communication, public relations or marketing communication. Deep understanding of automation solutions is required, knowledge of drives, motors and PLCs is an advantage.
• Experience working with trade media and leading thought leadership activities.
• Strong writing, editing and content creation skills in German and English
• Convincing personal competence and cultural sensitivity to form strong networks inside and outside the organization as well as strong project management skills and personal responsibility to handle complex tasks and deadlines.
• Ability to collaborate with cross-functional teams.
• Very good knowledge of English, other languages are an advantage