Opportunity for a results-driven and creative marketer
Permanent, full-time regional office-based/hybrid role
Opportunity to make a difference in Australia’s sugarcane industry

ABOUT SUGAR RESEARCH AUSTRALIA (SRA)

Sugar Research Australia is owned by the Australian sugar industry and is a global leader in sugarcane industry research and development. SRA strives to shape the future prosperity of the Australian sugarcane industry through innovation and ingenuity.
Embracing diversity and seeking to attract, develop and retain the highest calibre talent, we hire the best because we believe our people make the difference.
SRA is a values-based organisation that places the highest priority on our investors, employees, and the communities in which we operate. Our Values are Innovation, Investor Satisfaction, Accountability and Teamwork.

As a Senior Communications and Marketing Officer, you will deliver digital marketing strategies that generate brand awareness, drive website traffic, and increase customer engagement. You will collaborate with others to create compelling content, manage publications, optimise engagement and execute education campaigns to maximise our adoption activities. A primary component of the role is centred around the creation of communication content to improve education and the adoption of training packages for SRA’s customers.
Specifically, the role is required to:
Develop, execute, and manage communication and marketing plans and digital content plans to improve customer engagement.
Create engaging and persuasive content for all communication and engagement channels, including the Cane Matters magazine, regional events, newsletters, website copy, blog articles, social media posts, and educational materials.
Collaborate with design and research teams to create visually appealing and brand-aligned assets including grower education materials, such as manuals and handbooks.
Monitor and segment SRA’s markets and campaign data to identify trends, insights, and areas for optimization.