SENIOR COMMUNICATIONS SPECIALIST

College of Pharmacists of Manitoba, Winnipeg
The College of Pharmacists of Manitoba (CPhM) is seeking a Senior Communications Specialist to lead its communications team. The Senior Communications Specialist takes initiative on projects, identifies opportunities to improve communication workflows and organizational efficiency, and demonstrates strong strategic thinking. The ideal candidate can work independently, understands how to tailor communications to diverse audiences, and brings a collaborative, solutions-oriented mindset. This role also includes mentoring and overseeing the work of a junior associate (communications coordinator), leading special projects, and working cross-functionally with staff to meet evolving communication needs.

QUALIFICATIONS

To succeed in this role, you should possess:

EDUCATION, TRAINING, AND CERTIFICATIONS

• Post-secondary education in communications, journalism, public relations, or related discipline or an equivalent combination of education and related experience
• Skill – specific certifications (e.g., crisis communications, digital marketing, media training) are considered an asset

EXPERIENCE, KNOWLEDGE, AND SKILLS

• Minimum five years’ experience in communications management; experience in a regulatory or professional environment is considered an asset
• Exceptional writing, editing, and proofreading skills, with experience adapting voice and tone for varied audiences
• Proven experience creating multi-channel content (web, social, print)
• Experience in planning and executing strategic communication initiatives
• Strong understanding of media relations and stakeholder communications
• Experience with web content management (e.g., WordPress), and virtual communication tools (e.g., Zoom, GoTo Meeting)
• Proficiency with Microsoft Office, Adobe Creative Suite, and analytics/reporting tools

The Communications Specialist is responsible for identifying, leading, and implementing special projects that enhance CPhM’s strategic communications capacity. These may include but are not limited to the following:

• Refining and implementing the updated CPhM Editorial Guide across departments
• Developing a Brand Guide for use in marketing materials and internal documentation
• Creating a media relations strategy, including proactive engagement and response protocols
• Designing and implementing media training for leadership and Council members
• Developing a Crisis Communications Strategy to guide the organization through high-stakes scenarios
• Creating a Cybersecurity Communications Plan in alignment with IT and Data Protection protocol