Senior Consultant, Consumer and Shopper Insights - APAC at NielsenIQ

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

29 Jun, 26

Salary

0.0

Posted On

31 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Market Research, Consumer Insights, Shopper Insights, Usage & Attitudes (U&A), Segmentation, Client Management, Engagement Track Record, Retail, Trade Channels, Ecommerce, FMCG, Shopper Narratives, Channel Strategies, Analytics Integration, Measurement Methodologies, Stakeholder Management

Industry

Software Development

Description

Company Description NIQ/GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods, Tech & Durable manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com. NIQ GFK is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Job Description SA&I helps clients unlock growth by combining market research, consumer insights, advanced analytics, and cutting-edge technology. Backed by NIQ’s global datasets and expertise across FMCG, Tech & Durables, and Retail, we deliver the Full View™ to simplify and accelerate decision-making. This is a hybrid client facing and inhouse consulting role that bridges knowledge leadership and commercial execution across the APAC Consumer Behaviors and Brand commercial organizations. While reporting into the APAC Knowledge Leader for Consumer Behaviors & Insight and Brand Practices, the role operates day to day within the APAC Customer Success Consulting organization. In this capacity, it partners closely with in-market Sales and Consulting teams to ensure excellence in both proposal development and executing a focused set of insight solutions, particularly Shopper Insights, Usage & Attitudes (U&A), and Segmentation in order of priority. The role demands hands-on leadership on complex, high visibility, or cross market engagements and is accountable for ensuring these solutions are executed consistently at high quality across APAC. Key Responsibilities: Sales & Customer Success Partnership Partner closely with Sales and Customer Success on priority client opportunities. Shape client proposals, scope and solution narratives for Shopper, U&A, and Segmentation engagements Ensure proposals & pitches are framed around client business outcomes, while maintaining NIQ best practices on methodologies & execution/processes Support & participate in client conversations, workshops, and executive reviews as a senior insights practitioner Capability Enablement across all solutions: Define when and how relevant solution should be proposed Set standards for execution quality, synthesis, storytelling, and outputs Ensure consistent delivery across APAC markets Balance standardization with local flexibility across APAC markets Provide hands-on leadership on complex, high visibility, or cross market engagements Partner with APAC CBI & Brand Sales team and core CS Consulting members to develop playbooks, templates, and repeatable ways of working for owned solutions Capture execution learnings and feed them back into solution improvement and proposal quality Qualifications 10–15+ years of experience in market research, consumer & shopper insights, or related advisory roles, with strong client management and engagement track record Experience in Shopper Insights, Usage & Attitudes (U&A), and Segmentation, with proven ability to translate insight into business decisions Knowledge and understanding of retail & trade channels, ecommerce, especially in context of FMCG will be a plus. Experience in shaping shopper narratives, channel strategies, integrating analytics, and advanced measurement methodologies using tech will be preferred. Highly structured, data‑driven, and outcome‑focused, with a strong bias toward clarity, prioritization, and action Exceptional stakeholder management skills, with the ability to influence and communicate effectively at senior and executive levels, both internally and with clients Demonstrated success driving impact across multi‑market or regional environments; APAC experience strongly preferred This is a regional role and is open to candidates based in any Southeast Asia market, including Indonesia, Malaysia, Vietnam, Thailand, and the Philippines. Additional Information Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies. About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Responsibilities

This role involves partnering closely with Sales and Customer Success teams to shape client proposals, scope, and solution narratives, focusing on Shopper Insights, U&A, and Segmentation engagements. Key duties include providing hands-on leadership on complex engagements and ensuring consistent, high-quality execution of insight solutions across APAC markets.