Senior Consultant, Marketing Management at Nationwide Mutual Insurance Company

Columbus, Ohio, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Mar, 26

Salary

0.0

Posted On

06 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Data Analysis, Content Strategy, Project Leadership, Web Personalization, Collaboration, Customer Experience, Marketing Technology, Creative Development, Market Research, Brand Equity, Insurance Knowledge, Strategic Planning, Communication Skills, Agent Satisfaction, Retention Strategies

Industry

Insurance

Description

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. As a Senior Consultant in our P&C Marketing organization, you'll be at the forefront of transforming how we connect with valued distribution partners to drive mutual success. Your mission? Craft seamless, integrated digital journeys that drive agent satisfaction and loyalty, while contributing to Nationwide growth and retention goals. What You'll Do: Champion Personalized Experiences: Activate Nationwide’s value proposition by implementing tailored digital journeys that align to the unique needs of distribution partners and their customers. Empower Through Data: Understand the agent journey and develop a data-driven content strategy that empowers P&C Marketers to meet unique agent needs, driving profitable growth and retention. Innovate and Integrate: Collaborate with business partners to integrate key resources into the agent portal, simplifying access to customer marketing resources. Shape the Digital Roadmap: Work closely with the Site Management team to align on a digital roadmap that supports marketing and business priorities. Leverage Your Technical Skills: Utilize your expertise in digital web personalization platforms to help execute and optimize campaigns. What We're Looking For: A visionary with a knack for creating meaningful digital experiences. A data-driven strategist who can translate insights into impactful content. A collaborative partner who thrives in a team environment. A tech-savvy professional with experience with web personalization platforms such as SalesForce Marketing Cloud. This hybrid position may be based in Columbus, OH or Des Moines IA. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates will also be considered. Job Description Summary Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Senior Consultant, you'll lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. Additionally, we'll count on you to ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall. Job Description Key Responsibilities: Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions. Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities. Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution. Leads creative development and provides specific feedback on look and feel and develops strong creative briefs. Monitors emerging innovative trends in content, design and marketing tactics Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions. Ensures programs are on strategy and on schedule. May perform other responsibilities as assigned. Reporting Relationships: Reports to Director/Associate Vice President/Vice President. This is an individual contributor and may manage a team based on organizational structure; may also lead virtual and project teams. Typical Skills and Experience: Education: Bachelor’s degree in marketing, business administration or related field; graduate degree highly desirable. License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position. Experience: Typically, 10 or more years related professional experience in marketing, field sales management, insurance or related field. Master’s degree may be substituted for a portion of the experience requirements as appropriate. Prior marketing development and project leadership exposure/experience preferred. Knowledge, Abilities and Skills: In-depth knowledge of marketing methodologies, insurance and/or financial services products including regulatory environment, distribution systems, and customers preferred. Knowledge of product distribution methods. Ability to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, and lead multiple projects planning projects. Ability to function independently or in a team environment. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Command of and ability to understand and deliver customer focus, operating capabilities, and strategic capabilities. Other criteria, including leadership skills, competencies and experiences may take precedence. Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner. Values: Regularly and consistently demonstrates Nationwide Values. Job Conditions: Overtime Eligibility: Exempt (Not eligible) Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required. ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties. Benefits We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here. Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law. Smoke-Free Iowa Statement: Nationwide Mutual Insurance Company, its affiliates and subsidiaries comply with the Iowa Smokefree Air Act. Smoking is prohibited in all enclosed areas on or around company premises as well as company issued vehicles. The company offers designated smoking areas in which smoking is permitted at each individual location. The Act prohibits retaliation for reporting complaints or violations. For more information on the Iowa Smokefree Air Act, individuals may contact the Smokefree Air Act Helpline at 888-944-2247. NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means. At Nationwide, we find purpose in protecting people, businesses and futures with extraordinary care – and we’ve been doing that since 1926. Our financial strength and caring culture extend beyond our associates into the communities we serve. You really can feel the difference at Nationwide, which is why we continue to be named one of the Fortune 100 Best Companies To Work For. Check out why others think we're a great place to work, too, and let us know – can you see yourself at Nationwide? Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

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Responsibilities

The Senior Consultant will lead the development and execution of marketing strategies to drive business growth and enhance customer experience. This includes implementing digital and traditional marketing tactics, synthesizing data for innovative solutions, and ensuring programs are on strategy and schedule.