Senior Content Creator (Full-Time) at SH JEWELLERY

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

15 Jun, 26

Salary

0.0

Posted On

17 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Creation, Video Editing, Photography, On-Camera Presentation, Content Strategy, Social Media Management, Audience Growth, Performance Tracking, Copywriting, Visual Storytelling, Platform Trend Analysis, Data Analysis, Customer Engagement, Brand Voice Alignment

Industry

Retail Luxury Goods and Jewelry

Description

Senior Content Creator (Full-Time) – Luxury Jewellery Brand Immediate or flexible start Why You’ll Love Working at SH Work directly with founders, marketing and key decision-makers High-end diamond jewellery and beautiful luxury content opportunities Fast-growing business with ambition and momentum Staff jewellery discounts A role with visibility, influence, and growth About SH Jewellery SH Jewellery is one of Australia’s most trusted and best-reviewed independent jewellers, with 5,500+ five-star Google reviews and over 20,000 couples served. We specialise in premium 18kt gold and platinum diamond jewellery as well as luxury watches, and are entering our next phase of growth and brand expansion. We’re now building a serious content engine to drive traffic, awareness, and revenue — and this role will play a central part in making that happen. We are looking for a Senior Content Creator who can take ownership of SH Jewellery’s content ecosystem and help build a high-performing content engine that drives brand visibility, audience growth, and revenue. The Role This is not a passive social media role. You will build, own, and scale SH Jewellery’s content ecosystem across platforms. You’ll be comfortable appearing on camera, presenting, and representing the SH Jewellery brand. You’ll be responsible for turning our products, people, and stories into high-performing content that builds audiences, drives traffic to our stores and website, and generates enquiries and sales. You’ll have access to premium diamond jewellery, luxury watches, interesting customer stories, and founder access — giving you strong material to create compelling content. Key Responsibilities Build and run the SH Jewellery content engine Create content across Instagram, TikTok, and YouTube (including Shorts) Confidently appear on camera to present, educate, and engage audiences on video Shoot and edit photos and videos (in-store, product, people, behind-the-scenes) Write compelling hooks, captions, and post copy aligned with brand voice Develop and execute content strategy in conjunction with founders, marketing, and the sales team Help position SH Jewellery as a trusted voice in diamond and jewellery education online Grow a large, engaged follower base over time Create content that converts attention into store traffic, online enquiries, and sales Track performance and optimise content using insights and data Collaborate closely with founders, sales, and marketing Stay ahead of platform trends, formats, and algorithm changes Support and respond to select customer enquiries across social and digital channels, in collaboration with the sales team What We’re Looking For Portfolio demonstrating high-performing content (strong views, engagement, or audience growth) Proven content creator with strong understanding of Instagram, TikTok, and YouTube, and a track record of growing accounts and producing high-performing content Comfortable being hands-on: filming, editing, posting, iterating On-camera confidence Strong visual eye and storytelling instinct Ability to identify high-performing content formats and scale them consistently Comfortable using platform analytics and performance data to refine and optimise content Commercial mindset – understands content’s role in traffic and revenue Highly comfortable with modern content tools, editing software, and digital workflows Curious and analytical mindset — enjoys testing formats, analysing results, and improving performance Organised, proactive, and self-directed Preferred: Experience in jewellery, luxury, retail, fashion, or lifestyle brands Why This Role Matters Content is a core growth lever for SH Jewellery. This role will directly impact: Brand visibility Store traffic Online enquiries Long-term revenue growth You will have real creative ownership, not just execution tasks. As SH Jewellery continues to expand its content capabilities, this role has the potential to grow into a Head of Content leadership position.

Responsibilities

The Senior Content Creator will build, own, and scale the content ecosystem across platforms like Instagram, TikTok, and YouTube, taking responsibility for turning products and stories into high-performing content that drives traffic and sales. Key duties include appearing confidently on camera, shooting and editing multimedia content, developing strategy, and tracking performance data.