400M+ DOWNLOADS. 75M+ MONTHLY USERS. A DECADE OF BUILDING – AND WE’RE STILL ACCELERATING.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

YOU’LL BE RESPONSIBLE FOR:

• Create clear, concise, and compelling content for Flo’s in-app core experience.
• Help define the proposition for new features, shape narratives, and collaborate with other disciplines on features that span different teams and product streams.
• Collaborate with Product Designers, UX Researchers, Data Analysts, and Product Managers to define and design new experiences within our app.
• Partner with Conversation Designers, Editorial, and Marketing teams to deliver impactful and consistent content across the user experience.
• Work with our Medical, Science, and Legal teams to ensure that content meets industry and regulatory standards.
• Work closely with our Localisation team to maintain consistency across different markets.
• Facilitate workshops, crits, and reviews.
• Take a data-driven approach to content design decisions, leveraging internal tools and insights to drive content quality and meet success metrics
• Proactively identify areas to enhance user experiences, collaborating across disciplines to find solutions.
• Advocate for Content Design both within your team and in the broader community.
• Promote human-centred design, readability, accessibility, and inclusivity.
• Support other Content Designers by sharing best practices and collaborating.
  

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