WE’RE TRANSFORMING THE GROCERY INDUSTRY

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

MINIMUM QUALIFICATIONS

• 6+ years crafting content for web and mobile interfaces, with a portfolio showcasing clear, effective UX writing.
• Expert command of written language, design thinking, and content frameworks that translate business goals and user insights into intuitive experiences.
• Proven ability to engineer prompts and utilize AI/LLM technologies to amplify content production and personalization.
• Self-starter who thrives in fast-paced, ambiguous environments—balancing big-picture vision with executional excellence.
• Strong understanding of information architecture and how language and visual design intersect to guide users seamlessly.

PREFERRED QUALIFICATIONS

• Experience spanning multiple content formats (interfaces, microcopy, emails, notifications, style guides).
• Background in designing for global audiences and accessibility standards.
• Familiarity with experimentation frameworks (A/B testing, multivariate testing) to measure content impact.
• Track record of mentoring or leading content initiatives within cross-functional teams.

You’ll be the voice of Instacart across key consumer surfaces—from onboarding flows that build confidence, to retention touchpoints that keep shoppers coming back. You’ll translate complex requirements and AI-driven opportunities into human-centered content, championing a tone that feels like helpful conversation. Success means shipping clear, scalable copy that drives measurable results while embodying our values of transparency and generosity.