Senior Content Manager, Organic (Data + AI Native) at Praktika

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

24 Apr, 26

Salary

0.0

Posted On

24 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Strategy, Organic Growth, Data Literacy, Platform Analytics, AI Tools, Content Distribution, Performance Optimization, Testing, Cross-Functional Collaboration, Content Production, Social Media, Viral Content, User-Generated Content, Content Playbooks, Trend Identification, Engagement Metrics

Industry

E-Learning Providers

Description

At Praktika we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors. We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars. After raising $30 million in Series-A funding, we are growing and looking for a Senior Content Manager to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring. In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup. We expect you to run: Content Strategy • Turn organic growth goals (reach, engagement, virality) into clear content hypotheses and tests. • Identify platform-specific opportunities and trending formats across social channels.End-to-End Execution • Own ideation, production, publishing, and iteration of organic content (both branded and organic). • Manage creators, UGC contributors (at scale), editors, motion designers, and AI tools. • Maintain high content velocity and quality across platforms (TikTok, Instagram, YouTube). Performance & Optimization • Analyze content performance at a granular level (hook, narrative, format, platform). • Kill underperformers fast, double down on viral hits aggressively. • Own reach, engagement rate, follower growth, and organic conversion metrics Driven Production • Use AI for ideation, scripting, editing, captions, repurposing, and localization. • Build repeatable AI workflows to increase output quality and speed. • Leverage AI for trend identification and content personalization. Testing & Learning • Run a structured content testing framework across platforms. • Document learnings and turn them into repeatable content playbooks. • A/B test hooks, formats, CTAs, and posting strategies. Cross-Functional Work • Partner with growth, product, community, and brand teams. • Feed content insights back into product messaging and positioning. • Support paid teams with organic learnings and top-performing concepts. Requirements • 3–5 years in organic social content or growth for mobile apps/consumer brands in the US • Proven performance-driven mindset with viral content experience in the US as a key region • Strong data literacy and platform analytics expertise • Hands-on AI tools (Kling, Higgsfield, Sora, Suno, HeyGen etc.) usage, experience automating content workflows using AI • Deep understanding of platform algorithms and content distribution • High ownership, low ego • Ready for hard work and fast iteration Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide.

Responsibilities

The Senior Content Manager will be responsible for developing and executing content strategies to drive organic growth and engagement across social media platforms. This includes managing content production, analyzing performance metrics, and collaborating with cross-functional teams.