Turn brand into stories. Turn stories into impact.
You know that great content isn’t just well-written - it’s well-timed, well-placed, and deeply relevant to the person reading it. You know how to shape messaging that meets people where they are - whether they’re discovering a brand for the first time or ready to make a decision.
As a Content Strategist in our Brand, Creative & Content Hub at 3Shape, you’ll help bring our brand to life through compelling, consistent, and insight-driven content. You’ll manage our global content strategy across campaigns, always-on channels, and storytelling formats - working closely with teams across the organization to create content that connects with audiences, drives engagement, and sparks demand.
If you live and breathe content, think in story frameworks, and enjoy turning strategy into real-world communication - we’d love to hear from you.

ABOUT US

3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Twenty years later, 3Shape has 2,000+ employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on LinkedIn

WHAT YOU’LL BE DOING

• Develop and execute a global content strategy aligned with our brand positioning, customer journeys, and business goals
• Translate brand and product value propositions into messaging frameworks, editorial calendars, and creative content direction
• Collaborate with key internal partners - including Activation & Omnichannel, Corporate Communications, Product Marketing, Commercial Excellence, and Customer Support - to ensure a consistent and impactful content presence
• Monitor performance, optimize continuously, and adapt strategy to evolving audience needs and market dynamics

YOUR TASKS

• Own and direct content strategy across platforms and customer lifecycle touchpoints
• Manage the global content calendar, coordinating briefs, formats, and timelines
• Provide brand-aligned content guidance to stakeholders across regions and functions
• Identify content gaps, opportunities, and trends, and evolve the strategy with a forward-looking approach
• Evaluate content performance in collaboration with analytics teams and act on insights
• Guide and support internal and external content creators, writers, and agencies to ensure tone, clarity, and consistency
• Partner with designers and creatives to deliver high-impact content experiences
• Ensure content complies with governance guidelines and policies, working with legal and compliance when needed