SENIOR CONTENT STRATEGIST

We are seeking an experienced Content Strategist to help lead the planning and development of content on Pearson’s primary marketing and e-commerce website.
In this role, you will work closely with key stakeholders across Pearson, from designers to marketers to product developers. Depending on the project, your role will range from a lead facilitator to a single collaborator.
We need a strategic thinker who is curious and self-motivated. You should be able to drive an overall strategy that accounts for numerous considerations: business strategy, user personas, data analytics, competitive analysis, etc. You should also have experience with content design systems, content models, UX writing, information architecture and presenting to stakeholders. Having knowledge about design conventions is ideal, but more important is knowing how to foster the most effective relationships with UX and UI designers.
Though this position includes the term “strategist,” the ideal candidate should be capable in all areas of content creation: You should be able to understand (and help define) high-level goals and strategy, but you should also be comfortable translating that strategy into specific words on the page. In addition to creating content for specific projects, you will also help support other content creators by establishing and promoting best practices for our web content. We are a small team that covers a lot of ground, and we are looking for someone with the enthusiasm, perspective, and experience to wear many hats.

KEY ACCOUNTABILITIES

Our ideal candidate:

• Writes clear instructional UX copy and collaborates on content projects.
• Manages and governs content to ensure quality and brand consistency.
• Influences copy production and distribution aligned with TOV guidelines.
• Develops strategies to engage target audiences and meet business goals.
• Has experience developing and executing content strategy for e-commerce initiatives.
• Establishes KPIs to assess content effectiveness and iterates based on feedback.
• Collaborates with teams to align content with user experience objectives.
• Prioritizes accessibility and inclusivity in all written materials.
• Tailors content development based on user personas and journey mapping.
• Understands localization and globalization principles for diverse markets.
• Has a general knowledge of Search Engine Optimization (SEO) techniques and how they relate to marketing and ecommerce sites.
• Has experience working with AI, both as a productivity tool and a supported platform feature.
• Leads projects with confidence, empathy, quality, and efficiency.
• Takes responsibility for content quality, process documentation, and on-time delivery of the team’s work.
• Has a great attitude that supports a positive, fun, rich team culture within the content team and across the larger experience team.
• Promotes exchange of learning, best practice and new ideas.

KNOWLEDGE & EXPERIENCE

• Experience with user-centric and immersive content through device-agnostic, data-driven content strategies, adaptive content models and standards
• Proven and related experience in content strategy and content design
• Strong verbal & written communication skills and copywriting experience
• Experience with technical architecture and implementation of content components, platforms, frameworks and patterns
• Experience designing content for digital products and websites
• Experience using evidence, data and research to support experience decisions
• Experience effectively managing many stakeholders
• Strong problem-solver, issue resolution, ability to work in a deadline-driven environment, attention to detail and ability to multitask
• Hands-on experience with agile methodologies
• Experience of using tools such as content maps, content models, and site maps
• Experience with tools: Microsoft Office, Jira, Figma
• Experience of attending and assisting in research and usability testing, a/b or multivariate tests
• Values teamwork and is a great team player
• Be able to demonstrate/speak to how you would approach content modeling processes, and structured content organization within a headless environment.
  Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:
  The minimum full-time salary range is between $115,000 - $125,000.
  This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
  Applications will be accepted through September 5th. This window may be extended depending on business needs.
  Same Posting Description for Internal and External Candidates

WHO WE ARE:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world’s lifelong learning company. For us, learning isn’t just what we do. It’s who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job: UX Design
Job Family: PRODUCT
Organization: Direct to Consumer
Schedule: FULL_TIME
Workplace Type: Remote
Req ID: 20888

Please refer the Job description for details