DESIRED EXPERIENCE

• 2+ years’ experience in a content strategy or copywriting role, ideally in a digital agency or fast-paced environment
• Strong writing skills with experience creating and optimising digital content for SEO and conversion
• Demonstrated ability to adapt content to different tones of voice, formats and industries
• Solid experience using keyword research and audience insights to inform content planning
• Familiarity with on-page SEO techniques, including metadata, linking and content structure
• Experience creating clear, actionable content briefs for internal or external writers
• Good knowledge of how SEO, data, digital PR and content work together.
• Excellent written and verbal communication skills, including client-facing experience
• Confident working independently and managing your own workload across multiple projects

THE ROLE

We’re looking for a strategically minded content professional with strong copywriting skills to join our growing team at Brave Bison Performance.
As a Senior Content Strategy Executive, you’ll contribute to the delivery of content strategies and play a hands-on role in producing and optimising content that performs in search, engages users, and meets brand goals. You’ll use search and audience insight to inform your work, writing and editing content yourself or briefing others to ensure delivery of high-quality, on-brand copy.
You’ll work across multiple industries and formats – from on-page SEO copy to campaign content – collaborating with specialists across SEO, UX and data to ensure every piece of content is purposeful and effective. You’ll also help shape our internal processes and contribute to the evolution of our content offering.

KEY RESPONSIBILITIES

• Contribute to on-site content strategies that support SEO, brand positioning and business goals
• Conduct keyword research, content audits and competitor analysis to identify content opportunities
• Write and optimise clear, engaging content for product pages, category pages, landing pages and editorial hubs
• Create detailed content briefs for freelance or internal writers, aligning tone, structure and messaging with client needs
• Review and edit content for clarity, accuracy, brand alignment and SEO best practice
• Optimise on-page elements such as headings, metadata and internal linking to improve visibility and performance
• Monitor content performance using analytics tools and recommend data-led improvements
• Present content strategies, progress and results directly to clients in a clear and consultative manner
• Collaborate with SEO consultants, UX specialists and creatives to deliver joined-up digital strategies
• Contribute to the development of internal content frameworks, training, and best practice