Senior Content Team Manager (iGaming) at The Singing Machine Company

Tbilisi, , Georgia -

Full Time

Start Date

Immediate

Expiry Date

03 Mar, 26

Salary

0.0

Posted On

03 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Strategy, SEO, Digital Marketing, Team Leadership, Content Creation, Analytics, Project Management, Audience Engagement, iGaming, Creative Writing, Social Media, Market Research, Performance Optimization, Brand Management, Collaboration, Content Distribution

Industry

IT Services and IT Consulting

Description

We’re looking for a highly skilled Content Manager with proven iGaming experience to lead our content strategy, production, and distribution efforts across multiple digital channels. The ideal candidate is both a creative storyteller and a data-driven strategist who can balance innovation with consistency — ensuring our brand remains engaging, credible, and ahead of industry trends. Key Responsibilities 1. Content Strategy & Planning Develop and execute a comprehensive content strategy aligned with business and marketing goals. Conduct market and competitor research to identify content opportunities within the iGaming space. Build and maintain a detailed content calendar to ensure consistent publishing across platforms. 2. Content Creation & Optimization Oversee creation of high-quality, SEO-optimized content including blogs, website copy, case studies, newsletters, and social media posts. Ensure all content aligns with brand voice, tone, and guidelines. Curate relevant third-party content to complement our brand messaging. 3. Team Leadership & Collaboration Lead a team of copywriters and visual content creators, providing guidance, feedback, and performance reviews. Coordinate with marketing, design, sales, and product teams to ensure cohesive campaign execution. Manage freelancers and external content partners when needed. 4. Content Distribution & Promotion Develop and execute content distribution strategies across social media, blogs, newsletters, and other digital platforms. Collaborate with digital marketing teams to support paid advertising campaigns (PPC, display, social). Oversee social media content planning and scheduling to maintain strong brand presence. 5. Analytics & Continuous Improvement Track content performance using analytics tools, focusing on engagement, conversion, and ROI. Present performance reports and actionable insights to stakeholders. Continuously optimize strategies based on performance data and audience feedback. 6. Brand & Audience Engagement Maintain a consistent brand voice and ensure content meets high quality standards. Foster online community engagement through interactive content and active audience communication. Monitor iGaming trends and apply insights to keep content innovative and competitive. Minimum 3 years of experience in content management within the iGaming industry (casino, sportsbook, or affiliate sectors). Strong understanding of SEO, digital marketing, and audience engagement strategies. Excellent writing, editing, and communication skills in English. Proven experience leading a content team or managing freelancers. Solid understanding of analytics tools (Google Analytics, Search Console, etc.). Creative mindset with strong project management and organizational skills. Nice to Have Familiarity with CMS platforms (e.g., WordPress). Experience in performance-driven content (affiliate marketing or player acquisition). Knowledge of web design/development collaboration processes. Work remotely with a dynamic, international team. Competitive salary and performance-based incentives.

Responsibilities

The Senior Content Team Manager will develop and execute a comprehensive content strategy while overseeing the creation of high-quality, SEO-optimized content. They will lead a team and collaborate with various departments to ensure cohesive campaign execution and maintain a strong brand presence.