CORE COMPETENCIES, KNOWLEDGE AND EXPERIENCE

• Experience in execution of content strategy
• Ability to translate a creative concept into a clear content plan
• Strategically driven with a sound understanding of brand and business growth.
• Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app
• Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices
• Detail orientated
• Excellent proof-reader
• An enthusiasm for being a part of a fast-paced environment
Must have technical / professional qualifications :
• Matric is essential.
• A tertiary qualification in marketing, communication, journalism, UX design, or a similar field is essential.
• 8+ years of content development experience (preferably in an agency, digital marketing, or UX-focused environment).
• 3+ years of content strategy experience, including developing user-centred content strategies for brands.
• 3+ years of experience working cross-functionally with teams such as SEO, UX/UI design, product development, and automation.
• Proven expertise in UX writing, including crafting microcopy, error messages, and user interface copy that enhances usability and user engagement.

• The Senior Content Writer (UX and Marketing) requires the expertise of a seasoned content strategist with a passion for creating user-centred and conversion-focused content.
• This role will focus on crafting clear, engaging, and sophisticated digital experiences that align with brand strategy and drive measurable results.
• A deep understanding of UX principles, customer journeys, and marketing strategies is essential to create content that resonates with users and enhances overall business impact.
• This position reports to the Portfolio Manager for Product Design and will collaborate closely with the UX design, marketing, and digital development teams to ensure content is optimised for both usability and performance.