Senior Copywriter at Humana

Tampa, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Jan, 26

Salary

107800.0

Posted On

20 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Copywriting, Brand Strategy, Data Analysis, Creative Concepts, Integrated Campaigns, Digital Marketing, Stakeholder Collaboration, Presentation Skills, Project Management, GenAI Tools, Agile Methodologies, Video Storytelling, Content Development, Communication Skills, Creative Collaboration Tools, Healthcare Industry Knowledge

Industry

Insurance

Description

Become a part of our caring community and help us put health first Humana is evolving its marketing organization to better acquire and engage members through data-driven, technology-enabled, and personalized communications and the creative and content produced by the in-house agency team known as the Hive, is a vital part of this transformation. The Senior Copywriter plays a critical role in shaping the strategic direction of marketing communications for the Humana Inc. brand portfolio. This position demands a deep understanding of brand strategy, advanced writing skills, and business acumen to develop content that supports key marketing objectives. You will utilize data analysis to inform creative decisions and emerging technology to develop creative concepts, integrated campaigns, and brand expression across all media. As a steward of the brand voice, you will drive strategic differentiation, brand consistency, and quality standards across channels, acting as a strategic advisor and creative partner to internal and external stakeholders. Success in this role requires advanced presentation skills, the ability to manage multiple projects and deadlines, and the ability to incorporate stakeholder feedback while maintaining the integrity of the work. Key Role Functions Translate objectives defined in a strategic brief into a broad range of compelling copy concepts for integrated marketing campaigns Collaborate with cross-functional teams to develop campaign concepts and messaging strategies for all media including email, web, direct mail, OOH, print, SMS, social, and video Leverage technology and GenAI to generate concepts, adapt creative controls, and accelerate content delivery Foster a collaborative creative culture and provide constructive critique to design peers to elevate outcomes Work in an agile flex model and capable of executing work at any stage of the creative development process Present creative work, articulating strategic rationale behind creative choices Integrate stakeholder feedback to advance creative solutions Manage multiple complex projects simultaneously while meeting deadlines and maintaining high-quality standards Stay informed on industry trends and best practices for advertising, digital marketing and copywriting Use your skills to make an impact Required Qualifications Bachelor's degree in English, Communications, Advertising, or a related field 5+ years of professional copywriting development experience in an agency environment Industry competitive portfolio that demonstrates advanced skills developing a broad range of creative concepts and powerful headlines against a strategic brief 3+ years of experience developing content for digital channels including email, web, and social media Familiar with GenAI copy tools including Jasper and experience developing brand aware writing prompts Proven ability to independently advance the creative development process, from low-fidelity prototyping concepts through final production, across a broad range of media Advanced communication skills and ability to deliver a persuasive creative presentation Proficiency with creative collaboration tools including Lucid and Figma Preferred Qualifications Experience in healthcare, insurance or regulated industries Experience developing copy assets for content delivery platforms including Adobe AJO/AXP Experience with video storytelling and production process Experience with Agile methodologies and operating models Additional Information Link to website or PDF portfolio must be submitted with application to be considered. Looking to see integrated campaigns and channel expertise and prefer case study formats that demonstrate work effectiveness. Agency located in Louisville, KY but qualified applicants will be considered for remote work Occasional travel may be required To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested Satellite, cellular and microwave connection can be used only if approved by leadership Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including: Health benefits effective day 1 Paid time off, holidays, volunteer time and jury duty pay Recognition pay 401(k) retirement savings plan with employer match Tuition assistance Scholarships for eligible dependents Parental and caregiver leave Employee charity matching program Network Resource Groups (NRGs) Career development opportunities Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews. If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker. Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required. Scheduled Weekly Hours 40 Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $78,400 - $107,800 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. About us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Responsibilities

The Senior Copywriter will translate strategic objectives into compelling copy concepts for integrated marketing campaigns and collaborate with cross-functional teams to develop messaging strategies across various media. This role also involves leveraging technology and data analysis to inform creative decisions and maintain brand consistency.