Senior Copywriter (North) at AppsForBharat

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

05 May, 26

Salary

0.0

Posted On

04 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Copywriting, Performance Marketing, Social Media, Bilingual Communication, Creative Thinking, Collaboration, Data Analysis, Brand Messaging, Emotional Resonance, Campaign Development, User Insights, Short-form Writing, Cultural Sensitivity, Ownership Mindset, Conversion Focus, Devotional Concepts

Industry

technology;Information and Internet

Description

Role Overview: We are looking for a Senior Copywriter with strong fluency in written Hindi and English to drive high-impact, performance-led communication across our marketing function. This role is ideal for a sharp ideas-first writer who thrives in a fast-paced environment, takes high ownership, and can craft emotionally resonant, conversion-focused copy while being deeply comfortable working in the devotion and faith space. You will focus primarily on short-form copy—performance ads, social media, app communication, and campaigns—while shaping how millions of users experience our brand every day. What You’ll Do ● Ideate and write high-performing copy for performance marketing ads across Meta, Google, YouTube, and other digital platforms. ● Create engaging short-form social copy for organic and paid channels in both Hindi and English. ● Translate devotional concepts, festivals, rituals, and belief-led narratives into clear, persuasive, and modern communication. ● Collaborate closely with design, growth, and marketing teams to bring campaign ideas to life end- to-end. ● Own copy from ideation to execution, ensuring messaging aligns with brand tone, user intent, and performance goals. ● Continuously test, learn, and optimise copy using performance data and user insights. ● Maintain consistency in voice, tone, and emotional resonance across all short-form brand touchpoints . Requirements ● 3+ years of experience as a copywriter, with a strong focus on performance marketing and social copy ● Fluency in written Hindi and English (mandatory). ● Proven experience ideating and writing for high-impact ads and growth campaigns ● A strong portfolio showcasing short-form writing across formats and platforms ● High ownership mindset with the ability to independently take ideas from brief to execution. ● Comfort and sensitivity in working within the devotional / faith / culturally rooted space ● Ability to balance creativity with performance thinking and business impact.

Responsibilities

The Senior Copywriter will ideate and write high-performing copy for various digital marketing platforms while collaborating with design and marketing teams. They will also ensure that messaging aligns with brand tone and performance goals.