Job description

At evoke, we’re building a next-generation, AI-first creative studio where bold ideas, emerging technologies and commercial impact come together.

As a Senior Creative Lead, you’ll take overall ownership of a creative pod - guiding people, shaping ideas and overseeing campaign output from concept through to execution. This is a hands-on leadership role where you’ll combine creative direction, strategic thinking and AI-enabled production to deliver high-impact, multi-channel campaigns across some of the most recognisable brands in betting and gaming.

You’ll play a key role in developing talent, evolving creative standards and ensuring every campaign delivers against both brand ambition and business goals.

If you thrive on leading teams, driving creative excellence and pushing the boundaries of what AI-enabled creativity can deliver, this is your opportunity to shape the future of creative at evoke. This role is based in Leeds or London.

What you will be doing-

· Lead and develop a multi-disciplinary creative pod, setting direction, supporting development and fostering a culture of creativity and continuous improvement

· Oversee the end-to-end delivery of integrated campaigns across TV, digital, social, retail, press and performance channels

· Translate business objectives, audience insights and market trends into compelling creative strategies and campaign concepts

· Drive proactive ideation, identifying opportunities and developing campaign territories that scale across formats and markets

· Use AI tools to research, prototype and visualise ideas, producing pitch materials, concept mock-ups and early-stage explorations

· Provide clear creative direction and feedback to Art Directors, Motion Designers, Production Designers and Writers throughout campaign development

· Act as a brand guardian, ensuring all output aligns with brand identity, tone of voice, compliance requirements and quality expectations

· Collaborate with studio leadership, production and operations teams to ensure workflows, briefs and delivery processes enable efficient, high-quality output at scale