Your tasks

In our central e-commerce team, we manage several brands—our largest is Wolfsblut, and that's where your focus will be. We're growing with true direct-response marketing—VSLs and long-form funnels on Meta. We write what converts. Wolfsblut alone generates over €1.8 million in Meta spend annually.

Every creative you write goes directly into real budget—no pitch deck gathering dust. Your hooks determine whether we scale or not.

We're looking for someone who can do both: think strategically and write. This isn't a coordination role. You're the creative force behind our ads—from the initial brief to performance analysis. No one interferes with your scripts.

• VSL concepts and scripts — you write them yourself, for Meta and YouTube
• The creative pipeline — from hook to briefing to test-learning
• Briefings that editors and UGC creators implement independently — briefings that work without you being in the room.
• The testing process — you plan creative rotations and build a structured testing system.
• The performance loop — you read the Ads Manager, derive hypotheses, and brief the next iteration.

What you bring

• At least 3-4 years in performance creative / DR copywriting — ideally in DTC e-commerce.
• Proven results with Meta Video Ads (VSLs, UGC-Style, Hook-Testing) — you've already built converting ads, not just drawn concepts.
• You write copy with voice — like a letter to a good friend, not like a package insert.
• Understanding of consumer psychology, hooks, storytelling structures (PAS, DIC, Before/After etc.)
• Very good German
• Drive. You don't wait for approvals. You don't need anyone to tell you what to do next.

What you get 

• Testing volume — over €1.8 million budget per year to make your ideas a reality
• Visible impact — your hooks directly drive spend and revenue, no detours.
• Speed ​​and short communication channels — direct line to the Team Lead Meta Paid, quick decisions, no approval ping-pong
• True autonomy over your creatives and your testing process.

• This isn't for someone waiting for approval. If you've ever written an ad yourself out of frustration because the briefing was too weak—then we should talk.