Senior Creative Strategist - Paid Social (Meta Ads) at Pavago

, , Kenya -

Full Time

Start Date

Immediate

Expiry Date

04 Aug, 26

Salary

0.0

Posted On

06 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Meta Ads Manager, Creative Strategy, Copywriting, UGC Direction, Performance Marketing, Consumer Psychology, Direct Response Marketing, Facebook Ads, Instagram Ads, Conversion Rate Optimization, Storytelling, Creative Briefing, Data Analysis, A/B Testing, Lead Generation, E-commerce Marketing

Industry

Staffing and Recruiting

Description

🚀 Senior Creative Strategist – Paid Social (Meta Ads) Full-Time Remote | EST Hours 💼 About the Role We’re hiring a highly creative and performance-driven Senior Creative Strategist – Paid Social to lead Meta advertising campaigns across multiple brands and accounts. This is not a traditional media buyer role focused only on dashboards and bid adjustments. Your biggest strength should be your ability to: create winning ad concepts, develop strong hooks and messaging, direct UGC and storytelling, and turn creative ideas into profitable ad campaigns. You will own campaigns from: idea → creative strategy → launch → optimization → scale while being fully accountable for: CPL CPA ROAS creative performance and growth outcomes. If you live at the intersection of: performance marketing, consumer psychology, storytelling, and paid social creative strategy, this role is a strong fit. 🔥 What You’ll OwnMeta Ads Campaign Ownership Build, launch, manage, and scale: Facebook Ads Instagram Ads Manage multiple client accounts simultaneously Handle monthly ad budgets ranging from: $10K $50K $250K+ Optimize campaigns for: lead generation e-commerce customer acquisition ROAS CPA conversion growth 🎨 Creative Strategy (Primary Focus) This role is creative-first. You will: Develop original ad angles and campaign concepts Create: hooks messaging frameworks positioning strategies offer narratives Write detailed creative briefs for: video editors graphic designers UGC creators Lead UGC direction including: scripting storytelling creator guidance emotional framing Shape high-converting paid social narratives from scratch Continuously test fresh creative concepts and iterations 📈 Performance Optimization Monitor campaign performance daily Analyze: CPL CPA CTR ROAS hook rates watch time conversion metrics Identify winning creatives and scale them aggressively Optimize: audiences creatives offers funnels landing page alignment Improve performance through creative iteration — not just media buying 🧠 Creative + Data Feedback Loop Use performance data to improve: messaging storytelling offers emotional triggers Understand: why ads convert why creatives fail what emotional angles drive performance Iterate quickly based on data-backed creative insights 🤝 Collaboration & Leadership Work closely with: designers editors creators marketing leadership Align campaigns with broader business and revenue goals Operate independently with high ownership and accountability Drive creative testing culture across campaigns ✅ Must-Have Experience & Skills 3+ years running high-level Facebook & Instagram ad campaigns Proven experience managing: $10K+/month ad spend preferably $50K–$250K+ Experience managing multiple client accounts simultaneously Strong hands-on creative strategy experience including: ad concepts creative briefs storytelling UGC direction messaging frameworks Strong copywriting and hook-writing ability Deep understanding of: Meta Ads Manager Facebook Business Suite Pixel tracking attribution conversion optimization Ability to create ads that convert — not just manage campaigns 🚨 Important: Candidates focused only on media buying without strong creative strategy involvement will not be a fit. ⭐ What Separates Top Candidates Portfolio of winning Meta ad creatives Experience scaling winning creatives rapidly Strong understanding of: creative psychology direct response marketing UGC performance conversion flows Hands-on experience directing: creators video concepts ad scripting Experience with: e-commerce brands lead generation funnels info products SaaS DTC brands AI-assisted creative workflow experience: ChatGPT Claude AI scripting AI concept generation 🧠 What Makes You a Strong Fit You think creatively first, analytically second You understand emotional drivers behind conversions You proactively bring new ideas and testing angles You move fast without sacrificing creative quality You are highly accountable for outcomes You thrive in fast-paced growth environments 📅 What a Typical Day Looks Like Review ad performance and creative metrics Brainstorm and develop new ad angles Write creative briefs and hook variations Coordinate with editors and designers on ad production Launch and optimize Meta campaigns Analyze creative winners and losers Iterate campaigns based on conversion data Test new messaging frameworks and offers In short: You drive growth by creating and scaling high-performing paid social creatives that convert consistently. 📊 Key Metrics for Success (KPIs) Improved CPL, CPA, and ROAS Speed of creative testing and iteration Performance of ad creatives across accounts Scalable campaign growth Creative hit rate and winning ad identification Consistent account growth and profitability 🌟 Why This Role Stands Out Creative-first paid social role High ownership across strategy and execution Opportunity to work on large-budget Meta campaigns Strong influence on revenue and growth outcomes Fast-paced performance marketing environment Freedom to test creative ideas aggressively Exposure to scaling brands and multi-account growth 🧪 Interview Process Initial Phone Screen Video Interview with Recruiter Client Interview Offer & Background Verification 👉 Apply Now If you: know how to create Meta ads that actually convert, understand storytelling and direct-response psychology, love testing creative angles, and thrive owning performance outcomes, this role is a strong fit for you.

Responsibilities

Lead the end-to-end creative strategy and execution for Meta advertising campaigns across multiple brands. This includes developing ad concepts, writing hooks, directing UGC, and optimizing campaigns based on performance metrics like ROAS and CPA.