Senior Creative Strategist - Paid Social (Meta Ads) at Pavago

, , Pakistan -

Full Time

Start Date

Immediate

Expiry Date

23 Aug, 26

Salary

0.0

Posted On

25 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Meta Ads Manager, Creative Strategy, Copywriting, UGC Strategy, Performance Marketing, Facebook Business Suite, Conversion Tracking, Campaign Optimization, Storytelling, Creative Brief Writing, Data Analysis, A/B Testing, Meta Pixel, Ad Concepting, ROAS Optimization, AI Tools

Industry

Staffing and Recruiting

Description

Senior Creative Strategist – Paid Social (Meta Ads) | Remote Position Type: Full-Time, Remote Working Hours: EST Hours About the Role At Pavago, one of our clients is hiring a Senior Creative Strategist – Paid Social (Meta Ads) to lead creative-first performance marketing across Facebook and Instagram advertising campaigns. This is not a traditional media buying role focused only on dashboards and optimization. Your primary edge should come from your ability to: develop winning ad concepts create compelling hooks and messaging write high-converting creative briefs shape storytelling that drives conversions scale campaigns through creative iteration You will own campaigns from: idea → creative strategy → launch → optimization → scale If you understand that strong performance marketing starts with creative strategy, this role is built for you. What You’ll OwnPaid Social Campaign Management Own and scale Facebook & Instagram ad campaigns across multiple accounts Manage campaign performance from: concepting launch optimization scaling Handle monthly ad budgets ranging from: $10K–$250K+ Maintain accountability for: CPL CPA ROAS conversion performance Creative Strategy (Primary Focus) Develop original: ad angles hooks messaging frameworks campaign narratives Write high-converting creative briefs for: designers video editors UGC creators Lead UGC strategy, including: scripting storytelling video direction performance-focused concepts Contribute directly to ad ideation and creative execution Continuously test and iterate new creative concepts Performance Optimization Analyze campaign performance daily Identify winning creatives and scale them effectively Optimize: audiences offers creatives messaging Make data-driven decisions based on campaign insights Creative + Data Feedback Loop Use performance data to refine: messaging hooks storytelling positioning Understand why creatives perform — not just what performs Improve campaign efficiency through continuous creative testing Collaboration & Ownership Work closely with: designers editors internal marketing teams Align campaigns with revenue and growth goals Operate independently with strong ownership over outcomes and performance What Makes You a Strong Fit You think creative-first, not dashboard-first You understand the relationship between: creative offer conversion You know how to create ads that convert — not just launch campaigns You are both analytical and creative You thrive in fast-paced, performance-driven environments You proactively bring fresh ideas and test aggressively Requirements (Must-Have)Experience 3+ years running Facebook & Instagram ads at a high level Proven experience managing: $10,000+/month ad spend preferably significantly larger budgets Experience handling multiple accounts simultaneously (5+ preferred) Creative Strategy Experience Strong hands-on involvement in: ad concepting creative strategy messaging development creative brief writing storytelling for paid ads Ability to create: high-converting UGC concepts static ad concepts video ad narratives Technical & Platform Skills Strong command of: Meta Ads Manager Facebook Business Suite Meta Pixel conversion tracking campaign optimization Strong copywriting ability for: hooks CTAs ad messaging Important Candidates who have only managed campaigns operationally without contributing directly to: creative strategy messaging ad concepts creative direction will not be a fit for this role. What Separates Top Candidates Strong portfolio of winning creatives: UGC static ads short-form video ads Ability to clearly explain their contribution to creative performance Deep understanding of: creative psychology conversion flows offer positioning Experience managing: $50K–$250K+ monthly budgets Experience with: UGC workflows creator coordination video production processes Daily use of AI tools such as: ChatGPT AI-assisted creative workflows What a Typical Day Looks Like Review Meta campaign performance and identify opportunities Develop new ad concepts and messaging angles Write creative briefs for designers and editors Launch and test new creatives Analyze CPL, CPA, CTR, and ROAS performance Scale winning creatives and pause underperformers Collaborate with internal teams on growth initiatives In short: You drive paid social growth by combining strong creative strategy with performance-focused execution. Key Metrics for Success (KPIs) CPL, CPA, and ROAS improvements Speed and quality of creative testing Campaign scalability and performance consistency Conversion performance across multiple accounts Ability to consistently launch winning creatives Revenue growth driven through paid social Why This Role Stands Out Creative-first performance marketing role High ownership across strategy and execution Direct impact on growth and revenue Opportunity to shape messaging and creative direction at scale Exposure to: paid social UGC systems performance creative growth marketing Growth opportunities into: Creative Director Head of Paid Social Growth Marketing leadership Interview Process Initial Phone Screen Video Interview with Recruiter Client Interview Offer & Background Verification Apply Now If you: understand how creative drives conversions enjoy building winning ad concepts thrive in paid social performance environments want ownership over both strategy and outcomes this is a strong opportunity to lead creative-driven growth across high-performing Meta campaigns.

Responsibilities

Lead creative-first performance marketing for Meta ads by developing winning concepts, hooks, and high-converting creative briefs. Manage and scale Facebook and Instagram campaigns while optimizing for CPL, CPA, and ROAS through continuous iteration.