Senior Creative Strategist at Printfresh LLC

Philadelphia, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

11 May, 26

Salary

0.0

Posted On

10 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Creative Strategy, Performance Creative, Ad Concepts, Data Analysis, Direct-Response Principles, Meta Advertising, TikTok Advertising, Collaboration, Creative Briefs, Trend Research, Customer Insights, UGC Management, Landing Page Optimization, CRO, Creative Analytics, High-Volume Output

Industry

Retail Apparel and Fashion

Description

Printfresh is a fast-growing DTC sleepwear and lifestyle brand known for vibrant, original prints and a fiercely loyal customer base. We're scaling aggressively and need a creative strategist who can help us get there through performance creative that actually converts. Position Overview: You'll own the creative strategy for our paid media program, bridging the gap between brand storytelling and direct-response performance. This isn't a media buying role- you'll be the person who figures out what to say, how to say it, and why it works, and proves it with data. You'll work closely with our in-house creative team, our out-of-house Meta agency, and leadership to develop high-volume, high-performing ad concepts across Meta, TikTok, Pinterest, and YouTube. Interested candidates should submit a link to your portfolio / meta ad library or examples of digital ad content, along with a brief cover letter telling us why you’d like to join Printfresh. We look forward to hearing from you. Key Responsibilities: Develop 20-25+ ad concepts per week across formats (static, video, UGC briefs, carousels) Research competitors, trends, customer reviews, ad libraries, Reddit, and social comments to mine insights Write creative briefs that give designers and video editors clear direction Analyze ad performance data to identify what's working and why — then iterate Build and maintain a creative testing framework (hook variants, angles, formats) Collaborate with the brand/creative team to ensure performance creative stays on-brand Present weekly creative performance recaps with clear insights and next steps 5+ years in performance creative / creative strategy for DTC brands Hands-on experience with Meta (Facebook/Instagram) and TikTok ad creative Proven track record of ads that scaled past $10K+/day in spend High-volume output mindset, you can ideate fast without sacrificing quality Deep understanding of direct-response principles (hooks, angles, CTAs, social proof) Comfort with data, you can read a dashboard and translate metrics into creative decisions Portfolio or examples of winning ad concepts you personally developed Nice-to-Haves Experience in fashion, lifestyle, or CPG brands Familiarity with YouTube and Pinterest ad formats Experience with UGC creator management and briefing Understanding of landing page optimization and CRO Experience with creative analytics tools (Motion, Triple Whale, Haus, etc.) What We Offer Full-time position with hybrid flexibility (in-office Tuesday–Thursday) Health and dental insurance PTO and paid holidays 401(k) with company match Employee discount on all Printfresh products About Our Culture At Printfresh, we celebrate creativity, sustainability, and a customer-first mindset. Our core values guide everything we do: Do the Right Thing Just Say It Do What It Takes Just Off-Center Customer-Centric Learning Oriented Why Join Printfresh? Category-defining brand with massive creative upside Growing fast with ambitious scale-up goals Small team = big impact. Your work will directly drive revenue. Creative freedom with data to back it up Beautiful product that's fun to market

Responsibilities

The Senior Creative Strategist will develop 20-25+ ad concepts weekly and analyze ad performance data to identify effective strategies. They will collaborate with the creative team and present weekly performance recaps.