Senior Creative Strategist - Remote US based (DTC - E-commerce) at Paired

, , United States -

Full Time

Start Date

Immediate

Expiry Date

28 May, 26

Salary

180000.0

Posted On

27 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Meta Performance Campaigns, Creative Strategy, Performance Optimization, TAM Expansion, CPA Reduction, ROAS Improvement, LTV Analysis, Media Buying Collaboration, Creative Testing Roadmaps, Audience Segmentation, Performance Analytics, Direct Response, Brand Awareness, Scaling Frameworks, Messaging Frameworks, Creative Iteration

Industry

Outsourcing and Offshoring Consulting

Description

We’re looking for a Senior Creative Strategist with deep, hands-on experience leading large-scale Meta performance campaigns for 9-figure CPG brands. This is not a trend-spotting or junior scripting role. We need a high-level performance operator who understands how creative directly drives revenue, lowers CPA, expands TAM, and unlocks scalable growth inside complex ad accounts. You should have direct experience building and leading creative strategy within large Meta accounts, collaborating closely with media buyers, and producing ideas that have materially impacted revenue at scale. Core ResponsibilitiesMeta Performance Leadership Lead creative strategy across large-scale Meta ad accounts Develop structured testing roadmaps tied directly to CPA, MER, ROAS, and LTV Collaborate with media buying to optimize creative for performance at scale Understand bid strategies, scaling frameworks, and account structure Scaling & TAM Expansion Develop creative angles that expand Total Addressable Market Identify new customer personas and messaging frameworks Build creative that breaks through fatigue and sustains long-term scale Unlock new audience segments without sacrificing efficiency Performance Optimization Drive measurable CPA improvements through strategic iteration Analyze creative-level data (hook rate, hold rate, thumbstop rate, CTR, CVR) Continuously refine messaging, positioning, and offer framing Turn performance insights into repeatable creative systems Big Ideas at Scale Lead large-scale campaign concepts that drive step-change growth Translate brand positioning into performance-driven concepts Balance bold creative ideas with direct-response fundamentals Build frameworks that can scale into hundreds or thousands of variations Direct Meta creative strategy experience for 9-figure CPG brands Experience operating inside large accounts with high monthly spend Proven track record of materially improving CPA and driving revenue growth Experience expanding TAM through creative innovation Deep understanding of performance marketing metrics and creative analytics Ideal Candidate Performance-obsessed but brand-aware Comfortable operating in fast-scaling, high-budget environments Strategic thinker with executional depth Has led creative initiatives that significantly scaled revenue Anual Salary 180000 USD Ability to work remotely.

Responsibilities

The role involves leading creative strategy across large-scale Meta ad accounts, developing structured testing roadmaps tied to key performance metrics like CPA and ROAS, and collaborating closely with media buyers to optimize creative for performance at scale. Responsibilities also include developing creative angles to expand Total Addressable Market (TAM) and building concepts that sustain long-term growth.