OVERVIEW:

Launch With Us stands at the forefront of eCommerce growth, partnering with ambitious DTC brands to achieve profitable scale through data-driven creative strategy, precision media buying, and rigorous performance optimisation.
We’ve orchestrated over £10M+ in profitable ad spend across Meta, TikTok, and Google for category-defining brands including Khanum’s, Lucy & Lola, DJK, Bubble Panda, and Watermans. Our competitive advantage lies in our systematic approach to creative development. We don’t rely on intuition or hope. We engineer winning creative through structured experimentation, profound customer insight, and relentless optimisation.
Our methodology has consistently delivered industry-leading performance metrics, making us the growth partner of choice for brands serious about scaling.
This isn’t another creative role. This is your chance to architect the creative strategy function that will set the industry standard for performance-driven DTC growth.
We’re seeking an exceptional creative strategist who doesn’t just understand what drives conversion, but who can systematically engineer scalable creative frameworks that deliver consistent, measurable impact across million-pound media investments.
If you’ve been waiting for the opportunity to build something transformational, to take genuine ownership of outcomes, and to work alongside the brightest minds in performance marketing, this is that moment.

REQUIREMENTS

As Senior Creative Strategist, you’ll own the strategic creative function that drives client growth. This is a leadership position where your decisions directly influence millions in ad spend and determine the trajectory of our clients’ businesses.

• Lead Monthly Creative Strategy: Own the development and delivery of monthly creative roadmaps for our premium client portfolio, ensuring all activity is aligned to performance KPIs and wider business objectives.
• Drive Creative Performance: Continually optimise creative within Meta and TikTok ad campaigns, using data-led insights to improve key metrics such as hook rate, CTR, and ROAS.
• Design and Implement Testing Frameworks: Build and manage structured creative testing systems that identify winning concepts, scale proven formats, and reduce wasted spend.
• Oversee Creative Briefing and Production: Write high-quality briefs for UGC creators, performance editors, and designers, then direct production across Meta, TikTok, and YouTube to ensure assets meet both creative and performance standards.
• Own the Data-to-Creative Feedback Loop: Use tools such as Atria, Motion, Meta, and Triple Whale to extract insights, translate them into clear recommendations, and feed them back into creative development.
• Innovate with Hooks, Messaging, and Formats: Develop fresh approaches to creative angles, messaging, and ad formats based on performance trends, market shifts, and audience psychology.

Build Scalable Creative Systems: Codify best practices, streamline workflows, and implement processes that enable faster, more efficient creative output without sacrificing quality.

REQUIREMENTS:

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• At least 3 years of experience in creative strategy or performance creative fore-commerce brands, ideally within a high-growth agency environment.

• Mastery of creative testing methodologies and a deep understanding of performance metrics and consumer psychology.
• Expert knowledge of Meta and TikTok advertising platforms, along with experience creating conversion optimised content.
• A proven track record of writing compelling creative briefs, ad copy, and scripts across multiple formats.
• Extensive experience managing UGC creator relationships and overseeing creative production workflows.
• Strong analytical skills. You do not just report numbers, you uncover the strategic story behind the data.
• Excellent communication and presentation skills, with the ability to clearly explain creative ideas and strategies to clients and internal teams.
• A track record of presenting creative strategy to C-level executives or senior stakeholders.
• Proficiency with AI-powered creative tools and emerging video production technologies.

READY TO DEFINE YOUR CAREER?

We’re not seeking the conventional choice. We’re looking for the creative strategist who will shape the future of performance-driven creative and who thrives on the responsibility of delivering results.
If you’re ready to take ownership of strategic creative excellence and drive measurable impact at scale, we want to hear from you.
Apply now with your CV and a compelling portfolio or case study that demonstrates your strategic thinking and results-driven approach.

Function: Creative Strategy | Performance Creative | Data-Driven Optimisation
Responsibility: Leading the creative strategy function to deliver measurable performance improvements and scalable creative systems
Reports to: Head of Operations
Location: Remote-first with access to our London co-workspace
Compensation: £50,000 to £60,000 + performance bonus + comprehensive benefits